523 lines
32 KiB
Markdown
523 lines
32 KiB
Markdown
---
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# Brand Voice Plugin Settings for Message Point Media (MPM)
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company_name: "Message Point Media"
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platforms:
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notion: false
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confluence: false
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google-drive: true
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box: false
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microsoft-365: false
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figma: false
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gong: false
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granola: false
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slack: false
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discovery:
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search-depth: standard
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max-sources: 15
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enforcement:
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strictness: balanced
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always-explain: true
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open-questions:
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share-with-team: false
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---
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# Brand Context
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## Company Name
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Message Point Media (MPM)
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## About
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Message Point Media is a Birmingham, AL-based digital signage and visual communications company founded on the idea of being a different kind of visual communications company. MPM delivers compelling, affordable, dynamic messaging through cloud-based digital signage platforms, managed hardware, and subscription support services.
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**Primary Tagline:** Born to Innovate. Built to Last.
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- The primary tagline for all branded materials — proposals, presentations, sell sheets, email, and everyday client-facing communications
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- Introduced at the MPower Velocity 2025 user conference; now MPM's lead tagline across contexts
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- Use it freely in sales collateral, cold outreach, thought leadership, and brand-forward messaging alike
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**Websites:** mpmedia.tv | portal.mpmedia.tv (customer portal)
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## Industries Served
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- Public Transportation (transit agencies, bus systems, rail)
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- Municipal Government
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- Hospitality
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- Retail
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- Corporate Communications
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## Key Clients / Partners
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- Vontas (transit software partner)
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- OnSign TV (content platform partner)
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- Avail Technologies (transit technology partner)
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- Galli Media (advertising partner)
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- CTTransit
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- Pace Suburban Bus
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- Birmingham City Council
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- Greyhound
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## Core Products & Services
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- **MP.TV CMS** — Cloud-based, device-agnostic content management system for digital signage; supports images, video, HTML, and 100+ visual apps. Key capabilities include publishing rules, triggers, content scheduling, and advanced variables (e.g., weather-based content)
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- **On-Vehicle Passenger Information Displays** — A broad family of display technologies (LCD, LED, e-paper) for buses, trams, and rail; includes the MR family of rail-certified displays
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- **Digital Signage Hardware** — Interior and exterior fixed displays; solar-powered and e-paper options
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- **Subscription Support Plans** — 24/7 support; one of the few US companies offering subscription-based support in this industry
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- **MessagePoint.Web** — WordPress site management and co-managed web support
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- **MessagePoint.Social** — Social media strategy and management services
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## Brand Values & Culture
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- **Flexible Accountability** — Empowers employees as owners; minimizes management friction while maintaining clear, professional standards
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- **High Trust / High Accountability** — Trusts professionals to act with integrity; accountability is transparent and earned, not surveilled
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- **21st Century Model** — Combines mass-customization with managed services
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- **Mission-Driven** — Deep commitment to ADA compliance, equitable access, and inclusive design — framed not just as legal requirements but as a moral imperative
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## Voice Characteristics
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### We Are / We Are Not
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| We Are | We Are Not |
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|--------|------------|
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| Expert guides | Know-it-all lecturers |
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| Empowering | Paternalistic |
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| Precise and purposeful | Vague or buzzword-heavy |
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| Practical and outcome-focused | Feature-list driven |
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| Mission-driven (equity, access) | Performatively compliant |
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| Confident and direct | Boastful or overselling |
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| Educational | Condescending |
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| Partner-oriented | Transactional |
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| Approachable | Informal or sloppy |
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### Voice Constants (always consistent)
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- Lead with passenger/rider outcomes, not product features
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- Frame MPM as an expert partner, not just a vendor
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- Acknowledge complexity; then show mastery of it
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- Equity and accessibility are core values, not afterthoughts
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- Practical examples over abstract claims — show how, not just what
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### Guiding Philosophies (from MPower 2025 Keynote)
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These are MPM's stated operating principles — use them to inform tone and positioning across all content:
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- **What We Do Matters** — Transit communications directly impact people's lives and access
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- **MPM Doesn't Quit** — Persistence and reliability as a partner; we see problems through to resolution
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- **Incremental Improvement** — "1% better every day"; continuous evolution over big-bang releases
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- **The Power of Software** — Software-defined flexibility is MPM's core competitive advantage
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- **Never Stop Innovating** — "The moment you stop innovating, you start falling behind"
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- **Partner, Adapt, and Only Then Build** — Integrate first with what exists; build only what the market truly lacks
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- **Simplicity Without Sacrifice / Own the Complexity** — "First try to make it simple for the customer. If you can't, then we own the complexity." This is a cornerstone brand promise.
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### Tone Flexes by Context
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| Context | Formality | Energy | Technical Depth |
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|---------|-----------|--------|-----------------|
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| Sales proposal | High | Medium | Medium |
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| Transit agency pitch | High | Medium | High |
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| Email to existing client | Medium | Medium | Medium-High |
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| Conference/event content | Medium | High | Medium |
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| Social media | Low-Medium | High | Low |
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| Technical support content | High | Low | Very High |
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| Marketing one-pagers | Medium | Medium-High | Low |
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| Keynote / thought leadership | Medium | High | Low-Medium |
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| Technical deep-dive / training | High | Medium | Very High |
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| Hardware/maintenance documentation | High | Low | Very High |
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### Audience Personas
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Frame content for these audiences and their specific pain points:
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**Transit Agency Leadership / Operations**
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- Pain: missed communication, poor rider experience, lost revenue, compliance exposure
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- Message focus: reliability, efficiency, reduced staff burden, passenger satisfaction, cost optimization
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**Technical / IT Staff**
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- Pain: fragmented data sources, complex integration, downtime management, hardware diagnosis
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- Message focus: deep logging, remote management, self-contained displays, native API support, open standards
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**Support & Maintenance / Field Engineers**
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- Pain: hardware breakdowns, complex troubleshooting, limited diagnostic visibility
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- Message focus: deep-dive expertise, practical tools, COTS alternatives, preventative maintenance, knowledge base
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**Content / Communications Teams**
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- Pain: time constraints, consistency demands, design limitations, audience reach
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- Message focus: composition templates, automation, easy content creation, flexible deployment, audience psychology
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**Accessibility / Compliance Officers**
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- Pain: bare minimum compliance, design constraints, multi-modal coordination
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- Message focus: "Accessibility improves communication for everyone," equitable access as design principle, ADA and marketing co-exist
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**System Integrators & Resellers**
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- Pain: complex vendor coordination, integration friction, compatibility questions
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- Message focus: open architecture, partner model, seamless integration, ecosystem approach
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### Messaging Pillars (from MPower 2025 session content)
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1. **Precision & Control** — "The right message at the right moment." Publishing rules, triggers, scheduling, and variables give operators surgical control over content delivery.
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2. **Equity & Accessibility** — "Not settling for bare compliance." ADA and inclusive design improve communication for all passengers, not just those with disabilities. Accessibility is a design principle, not a compliance checkbox — it improves communication for everyone. Key framing: "ADA compliance and marketing can co-exist on shared display space."
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3. **Revenue Generation** — Passenger displays are revenue opportunities. Programmatic and direct advertising, community inclusion, and proof of play are part of MPM's value story.
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4. **Open Integration** — Moving the industry away from closed proprietary systems toward open standard IP protocols that unlock synergy and interoperability. Native API support for major CAD/AVL platforms (Avail, Vontas, Tripspark, Novus); first-class support for GTFS-RT and ITxPT standards.
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5. **Data-Driven Operations** — "Better Information = Smoother Rides + Happier Passengers + New Revenue." Real-time data, API integration, weather variables, and analytics power smarter transit communication. Transform passenger information into intelligent action.
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6. **Partnership Model** — MPM doesn't just sell hardware/software; it builds long-term managed service relationships with agencies and partners. "Partner, Adapt, and Only Then Build."
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### Extended Messaging Themes (MPower 2025)
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These sub-themes strengthen and expand the core pillars:
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7. **Simplicity Without Sacrifice** — MPM owns the complexity so customers don't have to. Self-contained intelligent displays, remote management, and deep diagnostics reduce integration friction and staff burden.
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8. **Operational Resilience** — Maximize uptime and longevity. Pre-staged emergency content, proactive monitoring, predictive maintenance, and rapid incident response keep systems running. "24x7x365 reliability even in off-grid environments."
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9. **Multi-Technology Deployment** — No one-size-fits-all display. LED for high-visibility at distance; LCD for detailed information nearby; E-Paper for off-grid/solar environments. Layered communication strategies optimized for distance, context, and audience.
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10. **Audio-Visual Convergence** — Synchronized audio and visual messaging as a core accessibility strategy, not an add-on. Standalone AVA systems extend accessibility to vehicles without onboard controllers. "All riders — including those with disabilities — never miss critical updates."
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11. **Incremental Innovation** — Transparent roadmap. Continuous evolution ("1% better every day"). 2025 launches include RDMC 1.0, 3rd-Gen E-Ink displays, Standalone AVA, Signage Plugin Architecture. 2026 previews include Color E-Paper LCD, MR Series rail certification, Stop Closure System.
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### Language Patterns (observed from session abstracts and proposals)
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- **Action-noun titles**: "Precision Timing", "Driven by Data", "Navigating the Network", "Engage and Inform", "Layered Communication" — punchy, purposeful
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- **Problem-first framing**: State the challenge, then position MPM's capability as the solution. Session abstracts consistently open with industry context before introducing solutions.
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- **"Passengers" or "riders" not "users"** — Always humanize the end audience
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- **"Transit agencies" or "agencies"** — preferred over generic terms like "companies" or "clients" in transit context
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- **Confidence without arrogance**: "MPM is committed to advancing accessibility" not "we are the leader in..."
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- **Inclusive language**: Equity, community, access — not just efficiency
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- **Empowerment framing**: "Equip attendees with the knowledge and skills," "Empower users to create," "Enable agencies to manage" — knowledge transfer is part of the brand promise
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- **Active, outcome-oriented sentences**: "Ensure maximum uptime," "Transform passenger information into intelligent action," "Unlock the full potential of data"
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- **Forward-looking language**: "What's launched in 2025 / A peek at 2026" — roadmap transparency is on-brand
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- **Technical precision**: Use terminology exactly — "native API integration" (not "supports"), "GTFS-RT" (not "real-time feeds"), "publishing rules" (not "scheduling")
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### Core Brand Phrases (use and reinforce)
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- "Simplicity without sacrifice"
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- "We own the complexity"
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- "Partner, adapt, and only then build"
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- "Accessibility improves communication for everyone"
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- "1% better every day"
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- "The right message at the right moment"
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- "Better Information = Smoother Rides + Happier Passengers + New Revenue"
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- "Born to Innovate. Built to Last." (primary tagline — use across all branded contexts)
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### Prohibited or Weak Language
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- Avoid generic tech superlatives: "cutting-edge," "best-in-class," "revolutionary" unless supported by specific evidence
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- Avoid passive voice in headlines and CTAs
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- Avoid compliance-only framing of accessibility: never frame ADA as a burden or checkbox — always as a design principle
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- Avoid reactive/firefighting language: reframe as "proactive management" or "preventative strategy"
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- Avoid language implying a closed ecosystem: MPM is an open, standards-aligned partner
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### Conference-Theme Language (Do NOT use as standard brand voice)
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The MPower Velocity 2025 conference was held at Barber Motorsports Park, so session titles used racing metaphors tied to the venue. These are NOT standard MPM brand voice:
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- "Racing for Equality" → use "Advancing Accessibility" or "Designing for Inclusion"
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- "Fast Track to Clarity" → use "Accelerate," "Streamline," or "Quick Path to"
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- "Rev Up Your Remote Management" → use "Activate," "Enable," or "Unlock"
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- "Endurance Performance" → use "Sustained Reliability" or "24/7/365 Availability"
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- "Under the Hood" → acceptable in support/technical contexts as an idiom (not motorsports-specific)
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## Brand Visual Identity
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### Corporate Color System
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#### Primary Colors (Gold Palette — Core Brand Identity)
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MPM uses three gold shades to adapt to different background colors and create standardized gradients on logos and objects.
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**Middle Gold** (Primary default color)
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- Pantone: P 7-15 C or 4016 CP
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- CMYK: C15 M23 Y83 K0
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- RGB: R220 G187 B79
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- Hex: #DCBB4F
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- Bootstrap: Anzac
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- Usage: Default color; use whenever possible
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**Light Gold**
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- Pantone: 109 C
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- CMYK: C4 M17 Y98 K0
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- RGB: R245 G205 B21
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- Hex: #F5CD15
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- Bootstrap: Ripe Lemon
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- Usage: Against dark backgrounds
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**Dark Gold**
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- Pantone: 4505 C
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- CMYK: C39 M39 Y87 K10
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- RGB: R153 G134 B67
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- Hex: #998643
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- Bootstrap: Sycamore
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- Usage: Substituted for light backgrounds or document titles
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#### Secondary Colors (Complimentary — not primary identifiers)
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Dark and Light Shades are for backgrounds and text. Accent colors used sparingly (<10% of palette in one piece).
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**Dark Shade** (near-black)
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- Pantone: 426 XGC
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- CMYK: C71 M68 Y63 K73
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- RGB: R35 G32 B34
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- Hex: #232022
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- Bootstrap: Thunder
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**Light Shade** (off-white)
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- Pantone: P 1-9 C
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- CMYK: C3 M3 Y5 K0
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- RGB: R245 G241 B236
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- Hex: #F5F1EC
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- Bootstrap: Spring Wood
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**Light Accent** (steel blue-gray)
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- Pantone: 4192 U
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- CMYK: C52 M33 Y36 K2
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- RGB: R132 G150 B152
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- Hex: #849698
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- Bootstrap: Granny Smith
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#### Accent Colors (Use sparingly — less than 10% of palette per piece)
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**Dark Accent** (terracotta/red)
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- Pantone: P 49-15 C
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- CMYK: C24 M94 Y100 K18
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- RGB: R164 G45 B32
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- Hex: #A42D20
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- Bootstrap: Roof Terracotta
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**2nd Dark Accent** (dark navy)
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- Pantone: 4280 C
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- CMYK: C80 M77 Y51 K58
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- RGB: R40 G38 B55
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- Hex: #282637
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- Bootstrap: Mulled Wine
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**2nd Light Accent** (sage/muted green-gray)
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- Pantone: 5517 CP
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- CMYK: C33 M18 Y29 K0
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- RGB: R173 G187 B178
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- Hex: #ADBB82
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### Typography
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> **Fonts are baked into this plugin** — no Google Fonts download required.
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> Use the variable fonts in `assets/fonts/` (resolve via `${CLAUDE_PLUGIN_ROOT}/assets/fonts/`):
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> `Montserrat-wght.ttf` (+ `-Italic`) for headings and `OpenSans-wght.ttf` (+ `-Italic`)
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> for body. A single variable file per family covers every weight. See `assets/README.md`.
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> Google Fonts remains the upstream source of truth.
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**Headlines & Titles: Montserrat**
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- Baked-in: `assets/fonts/Montserrat-wght.ttf` and `assets/fonts/Montserrat-Italic-wght.ttf`
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- Upstream source: https://fonts.google.com/specimen/Montserrat (also 02 MPM Branding > Fonts folder in Google Drive)
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- MPM's primary display and heading font across all corporate materials
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- Weight is used extensively as a hierarchy tool — bold and black weights for primary headings, semibold and medium for subheadings, regular/light for supporting titles
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- Weight variation is preferred over size alone for setting off different heading levels
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- Size AND weight together define hierarchy: use larger sizes for page/slide titles, rely on weight shifts (bold → semibold → medium → regular) for sub-levels within a section
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- Clean, geometric, confident — reflects MPM's modern and purposeful brand character
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**Body Text: Open Sans**
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- Baked-in: `assets/fonts/OpenSans-wght.ttf` and `assets/fonts/OpenSans-Italic-wght.ttf`
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- Upstream source: https://fonts.google.com/specimen/Open+Sans (also 02 MPM Branding > Fonts folder in Google Drive)
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- Standard body copy font for all documents, proposals, emails, and web content
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- Pairs cleanly with Montserrat without competing
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- Use regular weight for body; semibold acceptable for callouts or emphasis within body text
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**Color in Typography:**
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- Middle Gold (#DCBB4F) and Dark Gold (#998643) may be used sparingly for text or background treatments — e.g., section headers, callout blocks, or accent text. Not for large blocks of body copy.
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- Dark Shade (#232022) is the standard text color on light backgrounds
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- Light Shade (#F5F1EC) for text on dark/gold backgrounds
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**Template Note:** An MPM Letterhead Template exists in Google Drive (My Drive) but its fonts/styles section has not yet been finalized. Do NOT treat the letterhead template as authoritative for typography guidance — use the specifications above.
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### Logo
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> **Logos are baked into this plugin** — no Google Drive / Google MCP fetch required.
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> Use the files in `assets/logos/` (resolve via `${CLAUDE_PLUGIN_ROOT}/assets/logos/`).
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> All filenames below match the baked-in files exactly. See `assets/README.md` for the
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> quick-pick table and path-resolution guidance.
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**Baked-in logo folders:**
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- `assets/logos/png/` (24 files) — PNG/JPG for documents, presentations, web, email
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- `assets/logos/svg/` (40 files) — SVG for print, large-format, and scalable digital use
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**Upstream source of truth (Google Drive):** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
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- `01 New Logos > PNG` and `01 New Logos > SVG` — the baked-in copy mirrors this folder
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**Logo Mark:** The MPM icon is a rounded-rectangle containing a speech bubble (T-shape, representing communication) over a bold M (representing Message/Media). The gradient runs light gold (#F5CD15) to dark gold (#998643) vertically. The wordmark reads "Message **Point** Media" with "Point" set in bold weight.
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---
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**PRIMARY STANDARD LOGOS** — choose based on background color:
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- `Logo-Standard-Dark.png` / `Logo-Standard-Dark.svg` — **DEFAULT LOGO.** Gold gradient icon + dark text (#232022). Transparent background. Use on white and light-colored backgrounds. First choice for all standard documents and presentations.
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- `Logo-Gold-Black.png` / `Logo-Gold-Black.svg` — Gold gradient icon + dark/black text. Use on white and off-white backgrounds. Suitable for standard print and digital.
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- `Logo-Gold-White.png` / `Logo-Gold-White.svg` — Gold gradient icon + white/cream text. Transparent background. **Use on dark, navy, charcoal, or black backgrounds.**
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- `Logo-Black-Text.png` / `Logo-Black-Text.svg` — Black outline icon + dark text. No gold gradient. **Use for single-color black printing:** fax cover sheets, legal documents, black-and-white contexts.
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- `Logo-White-Cutout.png` / `Logo-White-Cutout.svg` — All-white icon only (no wordmark). Transparent background. Use as a standalone mark on any dark or richly colored background.
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- `Logo-White-Cutout-Reversed.png` / `Logo-White-Cutout-Reversed.svg` — White icon, no wordmark, transparent background. Use when only the icon mark is needed on a dark background.
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- `Logo-White-Cutout-Reversed-Text.png` / `Logo-White-Cutout-Reversed-Text.svg` — White icon + white wordmark. Transparent background. **Use on dark or branded-color backgrounds** (dark shade, navy, accent red).
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- `Logo-White-Cutout-Reversed-Text-BG.jpg` — White logo on solid dark (#232022) background, no transparency. **Use when a pre-composed dark banner is needed** (email headers, social cover images, web hero areas). JPG only — no transparency.
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- `Standard-Logo-Dark.svg` / `Standard-Logo-Light.svg` — High-fidelity SVG variants for print production with full detail paths. Dark and light versions.
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---
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**APP ICON / SOCIAL AVATAR VERSIONS:**
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- `LOGO-Gradient-BG-4x.png` / `LOGO-Gradient-BG.svg` — Icon mark on rectangular gold-gradient background (sharp edges). **Use for:** social media profile images, website favicons (large format), email signatures, digital badges.
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- `LOGO-GradientRC-BG-4x.png` / `LOGO-GradientRC-BG.svg` — Icon mark on rounded-corner gold-gradient background (app icon safe). **Use for:** iOS/Android app store listings, rounded social avatars (LinkedIn, Twitter/X), app icons.
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---
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**TRANSIT POINT SUB-BRAND** (use for Transit Point product line collateral):
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- `MPM-Transitpoint-Dark.png` — Full "Message Point Media / Transit Point" lockup. Gold gradient icon + dark text. **Use on light backgrounds** in transit-specific proposals, sell sheets, and presentations.
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- `MPM-Transitpoint-Light.png` — Same lockup with white text. **Use on dark backgrounds** in transit-specific materials.
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---
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**TRANSIT PRODUCT FAMILY LOGOS** (SVG only — use in product-specific materials and datasheets):
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- `Logo-Transit-Dark.svg` / `Logo-Transit-Light.svg` — Transit product family wordmark (full MPM + Transit lockup). Dark and light variants.
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- `Logo-Transit-Mobile-Dark.svg` / `Logo-Transit-Mobile-Light.svg` — Transit Mobile sub-brand (on-vehicle displays).
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- `Logo-Transit-Smart-Intermodal-Dark.svg` / `Logo-Transit-Smart-Intermodal-Light.svg` — Smart Intermodal sub-brand (multi-modal hub displays).
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- `Logo-Transit-Smart-Stop-Dark.svg` / `Logo-Transit-Smart-Stop-Light.svg` — Smart Stop sub-brand (bus shelter / wayside displays).
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- `Logo-Transit-Solar-Dark.svg` / `Logo-Transit-Solar-Light.svg` — Solar display sub-brand (off-grid / e-paper / solar products).
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**Transit Product Marks** (SVG only — companion wordmarks for individual product lines):
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- `MPLocal-Dark.svg` / `MPLocal-Light.svg` — MPLocal product mark
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- `MPMetro-Dark.svg` / `MPMetro-Light.svg` — MPMetro product mark
|
||
- `MPRail-Dark.svg` / `MPRail-Light.svg` — MPRail product mark
|
||
- `MPTram-Dark.svg` / `MPTram-Light.svg` — MPTram product mark
|
||
- `MPXpress-Dark.svg` / `MPXpress-Light.svg` — MPXpress product mark
|
||
|
||
---
|
||
|
||
**MPMedia.TV MEDIA PROPERTY LOGOS:**
|
||
|
||
- `MPM-Logo-Fill-Text.png` / `MPM-Logo-Fill-Text.svg` — Stacked logo with "MPMedia.TV" wordmark below icon. Dark square background with cream/off-white icon fill. **Use for:** MPMedia.TV video channel, streaming media content, online video branding.
|
||
- `MPM-Logo-Fill-Text-bg.png` — Same with baked-in background. Use when a self-contained square media badge is needed.
|
||
- `MPM-Sketch-Logo-01.png` / `MPM-Sketch-Logo-01.svg` — Blueprint/engineering-sketch aesthetic. Hand-drawn draft lines over the icon. **Use for:** innovation showcases, design process documentation, "Born to Innovate. Built to Last." engineering-themed narratives, behind-the-scenes content.
|
||
- `MPM-Sketch-Logo.png` — Alternate sketch variant (full composition with crosshair marks).
|
||
- `Stroke-Stacked-Logo-01.png` / `Stroke-Stacked-Logo-01.svg` — Vertical stacked layout with "MPMedia.TV" text in outline/stroke style (no fill). **Use for:** square-format video end cards, watermarks, vertical layout contexts.
|
||
|
||
---
|
||
|
||
**SILKSCREEN / MERCHANDISE PRINTING:**
|
||
|
||
- `SilkScreen.png` / `SilkScreen.svg` / `Silk-Screen.png` / `Silk-Screen.svg` — White logo optimized for silkscreen and screen printing. **Use for:** branded merchandise, apparel, promotional items on dark fabric or surfaces.
|
||
- `SilkScreen-LogoOnly.png` / `SilkScreen-LogoOnly.svg` — Icon-only silkscreen variant. **Use for:** small-format merchandise, pins, badges, embroidery, stickers.
|
||
|
||
---
|
||
|
||
**PARTNER / CO-BRAND:**
|
||
|
||
- `Logo-Powered.png` / `Logo-Powered.svg` — "Powered by MPM" badge. **Use for:** partner products, reseller materials, third-party integrations, OEM applications where MPM powers the underlying system. Do not use as a standalone MPM identifier.
|
||
|
||
---
|
||
|
||
**DESIGN PRODUCTION ASSETS (internal use only):**
|
||
|
||
- `Asset-3.svg` / `Asset-4.svg` — Individual logo component elements. For design production and remixing only; not standalone logos.
|
||
- `Logo-Black.jpg` — Black logo on white background, JPG format (legacy). Prefer PNG/SVG equivalents.
|
||
- `Logo-Sketch.png` — Full-composition sketch/blueprint version (large format, ~1.2MB). Use for large-print design presentations.
|
||
|
||
---
|
||
|
||
**Logo Usage Rules:**
|
||
1. Always use the appropriate background variant — never place a dark-text logo on a dark background.
|
||
2. For print and large-format, always use SVG (infinitely scalable). Use PNG for digital.
|
||
3. Do not stretch, rotate, recolor, or add effects to any logo.
|
||
4. Maintain clear space equal to the height of the "M" icon on all sides.
|
||
5. Transit product logos are sub-brand marks — always appear alongside or subordinate to the primary MPM logo.
|
||
6. The "Powered by MPM" badge is for partner/OEM use only, not for MPM-branded materials.
|
||
|
||
## Product & Technology Terminology
|
||
|
||
### Software Platforms
|
||
- **MP.TV CMS** — The core cloud-based, device-agnostic content management system (also referred to as "OnSign" which is the underlying platform)
|
||
- **RDMC** (Remote Display Management Console) — Fleet-wide remote monitoring, health checks, software/package management, logging, DAAS configuration. Version 1.0 launched 2025; 1.5 previewed for 2026
|
||
- **Composition Tool** — OnSign's content template system; enables dynamic, data-driven content creation. Often described as OnSign's "best-kept secret"
|
||
- **Signage Plugin Architecture** — Extensibility framework for the platform (launched 2025)
|
||
- **MPM-Launcher 2.0** — Launched 2025
|
||
- **Knowledge Base 1.0** — Self-service support resource (launched 2025)
|
||
- **Standalone AVA** — Automatic Voice Announcement system for vehicles without onboard controllers (launched 2025)
|
||
- **Messaging API** — Synchronization with Avail/Vontas audio systems
|
||
|
||
### Hardware Product Lines
|
||
**Mobile / On-Vehicle Displays:**
|
||
- Superwide displays (center aisle — Gillig, New Flyer CNG/Electric)
|
||
- 27"/24" Vertical displays (New Flyer Diesel/Artic, Novabus, ENC)
|
||
- 24" Horizontal displays (Cutaways, Proterra)
|
||
- 28" Ultrawide and 16"/18" Mini displays (coaches, compact applications)
|
||
- Small Format Mobile Screens (launched 2025)
|
||
|
||
**Rail-Certified Displays (MR Series — launching 2026):**
|
||
- MR27 and MR16 models
|
||
- Enhanced vibration and temperature resistance; IK10-rated 6mm glass; hardened chassis
|
||
- EN/IEC rail compliance certified
|
||
- Key message: "Designed for rail, born from proven bus display technology"
|
||
|
||
**Wayside / Fixed Display Technologies:**
|
||
- Full Matrix Color LED — outdoor, high-brightness, dynamic content
|
||
- High Brightness LCD — indoor/outdoor, detailed information, wide viewing angles
|
||
- Reflective LCD — off-grid, low power, ambient-light readable
|
||
- E-Paper / E-Ink — solar/battery powered, ultra-low power; 3rd Gen launched 2025; Color E-Paper LCD previewed for 2026
|
||
|
||
### Key Technical Standards & Protocols
|
||
- **GTFS-RT** — Google Transit Feed Specification (Real Time); first-class supported integration
|
||
- **ITxPT** — Intelligent Transport Systems Partnership for Transformation standard
|
||
- **CAD/AVL** — Computer-Aided Dispatch / Automatic Vehicle Location systems
|
||
- **Native API integrations** — Avail, Vontas, Tripspark, Novus and others; always "native," never a wrapper
|
||
- **DAAS** — Dynamic Automatic Assignment System
|
||
- **REST/Polling, Webhook/Subscription, MQTT/Broker, UDP/Broadcast, Protobuf/GTFS-RT** — supported API types
|
||
|
||
### Key Features / Capabilities (use exact names)
|
||
- Publishing rules, triggers, restrictions — content control terminology
|
||
- Dynamic zone control — layout adjustment based on route/location
|
||
- Data feeds — integration of external data sources (Google Sheets, external APIs)
|
||
- Composition templates — reusable branded content templates
|
||
- Visual snapshot history, Mosaic Monitoring, Time Machine, Advanced Alerting — OnSign monitoring features
|
||
- Maintenance Status tracking — service notes and maintenance records
|
||
- Dynamic Automatic Assignment System (DAAS) — configuration framework in RDMC
|
||
|
||
## Known Brand Materials in Google Drive
|
||
- **Design Guide folder**: drive.google.com/drive/folders/1-H19hqC6HUX_3FjjrRVAoimg688CldrC
|
||
- Brand Poster 03 Colors PDF (primary color reference — hex, RGB, CMYK, Pantone)
|
||
- Additional brand poster files for other identity elements
|
||
- **MPM Brand Voice & Style Guide** (MPM-Brand-Voice-Style-Guide.docx) — Comprehensive brand voice, messaging pillars, language guidelines, and visual identity summary; supplements the Brand Poster series. Generated March 2026.
|
||
- **MPM Logos** — baked into this plugin at `assets/logos/` (PNG + SVG). Upstream source of truth: drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
|
||
- `assets/logos/png/` — PNG/JPG variants for documents, web, presentations
|
||
- `assets/logos/svg/` — SVG variants for print and large-format
|
||
- Product sub-brand logos (SVG): Transitpoint, Solar, SmartStop, Rail, Mobile, Intermodal, MPLocal, MPMetro, MPRail, MPTram, MPXpress
|
||
- **02 MPM Branding folder**: drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv
|
||
- Zoom backgrounds, Truck Wraps, PowerPoint templates, Business Cards
|
||
- **Letterhead Template** (My Drive): docs.google.com/document/d/1LlKNEUpPodFRnZocAtW0uPaGQF1psk91V9ZJBiKsyhQ
|
||
- ⚠️ Fonts/styles section not yet finalized — do not use as typography reference
|
||
|
||
## Additional Context
|
||
|
||
### MPower Velocity.2025 User Conference
|
||
MPM hosted its inaugural user conference (October 20–22, 2025) at the Barber Vintage Motorsports Museum, Leeds, AL. The conference branding used a motorsports/velocity theme tied specifically to the venue — this is NOT part of MPM's standard corporate brand identity. However, the conference content, session language, and messaging themes are highly representative of MPM's brand voice and thought leadership style.
|
||
|
||
**Key output:** The conference produced MPM's primary tagline "Born to Innovate. Built to Last." — now used across all branded materials and client-facing communications (see Taglines above).
|
||
|
||
**Conference structure — 4 tracks:**
|
||
- **General/Keynote** (Grand Atrium): State of the MPM Union, partnership history, roadmap, guiding philosophies
|
||
- **Technology & Implementation** (Surtees Room): Display technologies, ADA, off-grid, content management, data integration
|
||
- **Support & Maintenance** (Barber Room): Hardware troubleshooting, remote monitoring, RDMC, diagnostics, maintenance
|
||
- **Marketing & Communications** (Theater): Visual apps, content creation, composition tool, audience psychology
|
||
|
||
**Key session titles (standard, non-venue-themed versions):**
|
||
- State of the MPM Union (Keynote — guiding philosophies, 2025/2026 roadmap)
|
||
- Navigating the Network: Display Technologies in Transit
|
||
- Advancing Accessibility: ADA Compliance in Modern Transit Networks
|
||
- Extending Signage Reach with Audio (AVA, accessibility, hostile architecture)
|
||
- Layered Communication: Multi-Tech Displays for Transit Stops
|
||
- Precision Timing: Mastering Content Staging with Publishing Rules
|
||
- Engage and Inform: Creating Effective Digital Signage Content
|
||
- Passenger Messaging During Service Interruptions
|
||
- Dynamic Content with OnSign's Composition Tool
|
||
- Next-Gen Monitoring: OnSign's Latest Support Features
|
||
- Under the Hood: MP.TV Display Hardware Architecture
|
||
- Support Savvy: Leveraging Message Point's Support Channels
|
||
- Decode and Resolve: Mastering API Responses for Visual Apps
|
||
- Remote Display Management: Introducing RDMC
|
||
|
||
**Themes confirmed as authentic MPM brand voice:**
|
||
- Precision content timing and publishing control
|
||
- ADA compliance framed as equity, not just compliance ("Accessibility improves communication for everyone")
|
||
- Advertising revenue integration in transit displays
|
||
- Open standard IP protocols replacing proprietary systems
|
||
- Real-time data and API-driven content
|
||
- On-vehicle display family breadth and rail certification (MR Series 2026)
|
||
- "Simplicity without sacrifice" — owning complexity on behalf of customers
|
||
- Audio-visual convergence as accessibility strategy
|
||
- Multi-technology layered deployment strategies
|
||
- Proactive / preventative maintenance and remote monitoring
|
||
- Transparent product roadmap and incremental improvement philosophy
|
||
|
||
### Target Buyers
|
||
- Procurement and operations leads at transit agencies
|
||
- Marketing and communications professionals at transit agencies
|
||
- IT and technology directors at transit agencies
|
||
- Facilities managers at hospitality and retail chains
|
||
- Municipal government communications directors
|
||
|
||
### Competitive Differentiation
|
||
- Subscription-based support (rare in the digital signage industry)
|
||
- Cloud-based, device-agnostic platform (not locked to proprietary hardware)
|
||
- Boutique alternative to large enterprise vendors — hands-on, relationship-driven
|
||
- Deep transit industry specialization with on-vehicle display expertise
|
||
- Mission alignment with public-sector values (equity, accessibility, community)
|