mpm-brand-voice-plugin/settings/brand-voice.local.md

---
# Brand Voice Plugin Settings for Message Point Media (MPM)
company_name: "Message Point Media"
platforms:
  notion: false
  confluence: false
  google-drive: true
  box: false
  microsoft-365: false
  figma: false
  gong: false
  granola: false
  slack: false
discovery:
  search-depth: standard
  max-sources: 15
enforcement:
  strictness: balanced
  always-explain: true
open-questions:
  share-with-team: false
---
# Brand Context

## Company Name
Message Point Media (MPM)

## About
Message Point Media is a Birmingham, AL-based digital signage and visual communications company founded on the idea of being a different kind of visual communications company. MPM delivers compelling, affordable, dynamic messaging through cloud-based digital signage platforms, managed hardware, and subscription support services.

**Primary Tagline:** Born to Innovate. Built to Last.
- The primary tagline for all branded materials — proposals, presentations, sell sheets, email, and everyday client-facing communications
- Introduced at the MPower Velocity 2025 user conference; now MPM's lead tagline across contexts
- Use it freely in sales collateral, cold outreach, thought leadership, and brand-forward messaging alike

**Websites:** mpmedia.tv | portal.mpmedia.tv (customer portal)

## Industries Served
- Public Transportation (transit agencies, bus systems, rail)
- Municipal Government
- Hospitality
- Retail
- Corporate Communications

## Key Clients / Partners
- Vontas (transit software partner)
- OnSign TV (content platform partner)
- Avail Technologies (transit technology partner)
- Galli Media (advertising partner)
- CTTransit
- Pace Suburban Bus
- Birmingham City Council
- Greyhound

## Core Products & Services
- **MP.TV CMS** — Cloud-based, device-agnostic content management system for digital signage; supports images, video, HTML, and 100+ visual apps. Key capabilities include publishing rules, triggers, content scheduling, and advanced variables (e.g., weather-based content)
- **On-Vehicle Passenger Information Displays** — A broad family of display technologies (LCD, LED, e-paper) for buses, trams, and rail; includes the MR family of rail-certified displays
- **Digital Signage Hardware** — Interior and exterior fixed displays; solar-powered and e-paper options
- **Subscription Support Plans** — 24/7 support; one of the few US companies offering subscription-based support in this industry
- **MessagePoint.Web** — WordPress site management and co-managed web support
- **MessagePoint.Social** — Social media strategy and management services

## Brand Values & Culture
- **Flexible Accountability** — Empowers employees as owners; minimizes management friction while maintaining clear, professional standards
- **High Trust / High Accountability** — Trusts professionals to act with integrity; accountability is transparent and earned, not surveilled
- **21st Century Model** — Combines mass-customization with managed services
- **Mission-Driven** — Deep commitment to ADA compliance, equitable access, and inclusive design — framed not just as legal requirements but as a moral imperative

## Voice Characteristics

### We Are / We Are Not
| We Are | We Are Not |
|--------|------------|
| Expert guides | Know-it-all lecturers |
| Empowering | Paternalistic |
| Precise and purposeful | Vague or buzzword-heavy |
| Practical and outcome-focused | Feature-list driven |
| Mission-driven (equity, access) | Performatively compliant |
| Confident and direct | Boastful or overselling |
| Educational | Condescending |
| Partner-oriented | Transactional |
| Approachable | Informal or sloppy |

### Voice Constants (always consistent)
- Lead with passenger/rider outcomes, not product features
- Frame MPM as an expert partner, not just a vendor
- Acknowledge complexity; then show mastery of it
- Equity and accessibility are core values, not afterthoughts
- Practical examples over abstract claims — show how, not just what

### Guiding Philosophies (from MPower 2025 Keynote)
These are MPM's stated operating principles — use them to inform tone and positioning across all content:
- **What We Do Matters** — Transit communications directly impact people's lives and access
- **MPM Doesn't Quit** — Persistence and reliability as a partner; we see problems through to resolution
- **Incremental Improvement** — "1% better every day"; continuous evolution over big-bang releases
- **The Power of Software** — Software-defined flexibility is MPM's core competitive advantage
- **Never Stop Innovating** — "The moment you stop innovating, you start falling behind"
- **Partner, Adapt, and Only Then Build** — Integrate first with what exists; build only what the market truly lacks
- **Simplicity Without Sacrifice / Own the Complexity** — "First try to make it simple for the customer. If you can't, then we own the complexity." This is a cornerstone brand promise.

### Tone Flexes by Context
| Context | Formality | Energy | Technical Depth |
|---------|-----------|--------|-----------------|
| Sales proposal | High | Medium | Medium |
| Transit agency pitch | High | Medium | High |
| Email to existing client | Medium | Medium | Medium-High |
| Conference/event content | Medium | High | Medium |
| Social media | Low-Medium | High | Low |
| Technical support content | High | Low | Very High |
| Marketing one-pagers | Medium | Medium-High | Low |
| Keynote / thought leadership | Medium | High | Low-Medium |
| Technical deep-dive / training | High | Medium | Very High |
| Hardware/maintenance documentation | High | Low | Very High |

### Audience Personas
Frame content for these audiences and their specific pain points:

**Transit Agency Leadership / Operations**
- Pain: missed communication, poor rider experience, lost revenue, compliance exposure
- Message focus: reliability, efficiency, reduced staff burden, passenger satisfaction, cost optimization

**Technical / IT Staff**
- Pain: fragmented data sources, complex integration, downtime management, hardware diagnosis
- Message focus: deep logging, remote management, self-contained displays, native API support, open standards

**Support & Maintenance / Field Engineers**
- Pain: hardware breakdowns, complex troubleshooting, limited diagnostic visibility
- Message focus: deep-dive expertise, practical tools, COTS alternatives, preventative maintenance, knowledge base

**Content / Communications Teams**
- Pain: time constraints, consistency demands, design limitations, audience reach
- Message focus: composition templates, automation, easy content creation, flexible deployment, audience psychology

**Accessibility / Compliance Officers**
- Pain: bare minimum compliance, design constraints, multi-modal coordination
- Message focus: "Accessibility improves communication for everyone," equitable access as design principle, ADA and marketing co-exist

**System Integrators & Resellers**
- Pain: complex vendor coordination, integration friction, compatibility questions
- Message focus: open architecture, partner model, seamless integration, ecosystem approach

### Messaging Pillars (from MPower 2025 session content)
1. **Precision & Control** — "The right message at the right moment." Publishing rules, triggers, scheduling, and variables give operators surgical control over content delivery.
2. **Equity & Accessibility** — "Not settling for bare compliance." ADA and inclusive design improve communication for all passengers, not just those with disabilities. Accessibility is a design principle, not a compliance checkbox — it improves communication for everyone. Key framing: "ADA compliance and marketing can co-exist on shared display space."
3. **Revenue Generation** — Passenger displays are revenue opportunities. Programmatic and direct advertising, community inclusion, and proof of play are part of MPM's value story.
4. **Open Integration** — Moving the industry away from closed proprietary systems toward open standard IP protocols that unlock synergy and interoperability. Native API support for major CAD/AVL platforms (Avail, Vontas, Tripspark, Novus); first-class support for GTFS-RT and ITxPT standards.
5. **Data-Driven Operations** — "Better Information = Smoother Rides + Happier Passengers + New Revenue." Real-time data, API integration, weather variables, and analytics power smarter transit communication. Transform passenger information into intelligent action.
6. **Partnership Model** — MPM doesn't just sell hardware/software; it builds long-term managed service relationships with agencies and partners. "Partner, Adapt, and Only Then Build."

### Extended Messaging Themes (MPower 2025)
These sub-themes strengthen and expand the core pillars:

7. **Simplicity Without Sacrifice** — MPM owns the complexity so customers don't have to. Self-contained intelligent displays, remote management, and deep diagnostics reduce integration friction and staff burden.
8. **Operational Resilience** — Maximize uptime and longevity. Pre-staged emergency content, proactive monitoring, predictive maintenance, and rapid incident response keep systems running. "24x7x365 reliability even in off-grid environments."
9. **Multi-Technology Deployment** — No one-size-fits-all display. LED for high-visibility at distance; LCD for detailed information nearby; E-Paper for off-grid/solar environments. Layered communication strategies optimized for distance, context, and audience.
10. **Audio-Visual Convergence** — Synchronized audio and visual messaging as a core accessibility strategy, not an add-on. Standalone AVA systems extend accessibility to vehicles without onboard controllers. "All riders — including those with disabilities — never miss critical updates."
11. **Incremental Innovation** — Transparent roadmap. Continuous evolution ("1% better every day"). 2025 launches include RDMC 1.0, 3rd-Gen E-Ink displays, Standalone AVA, Signage Plugin Architecture. 2026 previews include Color E-Paper LCD, MR Series rail certification, Stop Closure System.

### Language Patterns (observed from session abstracts and proposals)
- **Action-noun titles**: "Precision Timing", "Driven by Data", "Navigating the Network", "Engage and Inform", "Layered Communication" — punchy, purposeful
- **Problem-first framing**: State the challenge, then position MPM's capability as the solution. Session abstracts consistently open with industry context before introducing solutions.
- **"Passengers" or "riders" not "users"** — Always humanize the end audience
- **"Transit agencies" or "agencies"** — preferred over generic terms like "companies" or "clients" in transit context
- **Confidence without arrogance**: "MPM is committed to advancing accessibility" not "we are the leader in..."
- **Inclusive language**: Equity, community, access — not just efficiency
- **Empowerment framing**: "Equip attendees with the knowledge and skills," "Empower users to create," "Enable agencies to manage" — knowledge transfer is part of the brand promise
- **Active, outcome-oriented sentences**: "Ensure maximum uptime," "Transform passenger information into intelligent action," "Unlock the full potential of data"
- **Forward-looking language**: "What's launched in 2025 / A peek at 2026" — roadmap transparency is on-brand
- **Technical precision**: Use terminology exactly — "native API integration" (not "supports"), "GTFS-RT" (not "real-time feeds"), "publishing rules" (not "scheduling")

### Core Brand Phrases (use and reinforce)
- "Simplicity without sacrifice"
- "We own the complexity"
- "Partner, adapt, and only then build"
- "Accessibility improves communication for everyone"
- "1% better every day"
- "The right message at the right moment"
- "Better Information = Smoother Rides + Happier Passengers + New Revenue"
- "Born to Innovate. Built to Last." (primary tagline — use across all branded contexts)

### Prohibited or Weak Language
- Avoid generic tech superlatives: "cutting-edge," "best-in-class," "revolutionary" unless supported by specific evidence
- Avoid passive voice in headlines and CTAs
- Avoid compliance-only framing of accessibility: never frame ADA as a burden or checkbox — always as a design principle
- Avoid reactive/firefighting language: reframe as "proactive management" or "preventative strategy"
- Avoid language implying a closed ecosystem: MPM is an open, standards-aligned partner

### Conference-Theme Language (Do NOT use as standard brand voice)
The MPower Velocity 2025 conference was held at Barber Motorsports Park, so session titles used racing metaphors tied to the venue. These are NOT standard MPM brand voice:
- "Racing for Equality" → use "Advancing Accessibility" or "Designing for Inclusion"
- "Fast Track to Clarity" → use "Accelerate," "Streamline," or "Quick Path to"
- "Rev Up Your Remote Management" → use "Activate," "Enable," or "Unlock"
- "Endurance Performance" → use "Sustained Reliability" or "24/7/365 Availability"
- "Under the Hood" → acceptable in support/technical contexts as an idiom (not motorsports-specific)

## Brand Visual Identity

### Corporate Color System

#### Primary Colors (Gold Palette — Core Brand Identity)
MPM uses three gold shades to adapt to different background colors and create standardized gradients on logos and objects.

**Middle Gold** (Primary default color)
- Pantone: P 7-15 C or 4016 CP
- CMYK: C15 M23 Y83 K0
- RGB: R220 G187 B79
- Hex: #DCBB4F
- Bootstrap: Anzac
- Usage: Default color; use whenever possible

**Light Gold**
- Pantone: 109 C
- CMYK: C4 M17 Y98 K0
- RGB: R245 G205 B21
- Hex: #F5CD15
- Bootstrap: Ripe Lemon
- Usage: Against dark backgrounds

**Dark Gold**
- Pantone: 4505 C
- CMYK: C39 M39 Y87 K10
- RGB: R153 G134 B67
- Hex: #998643
- Bootstrap: Sycamore
- Usage: Substituted for light backgrounds or document titles

#### Secondary Colors (Complimentary — not primary identifiers)
Dark and Light Shades are for backgrounds and text. Accent colors used sparingly (<10% of palette in one piece).

**Dark Shade** (near-black)
- Pantone: 426 XGC
- CMYK: C71 M68 Y63 K73
- RGB: R35 G32 B34
- Hex: #232022
- Bootstrap: Thunder

**Light Shade** (off-white)
- Pantone: P 1-9 C
- CMYK: C3 M3 Y5 K0
- RGB: R245 G241 B236
- Hex: #F5F1EC
- Bootstrap: Spring Wood

**Light Accent** (steel blue-gray)
- Pantone: 4192 U
- CMYK: C52 M33 Y36 K2
- RGB: R132 G150 B152
- Hex: #849698
- Bootstrap: Granny Smith

#### Accent Colors (Use sparingly — less than 10% of palette per piece)
**Dark Accent** (terracotta/red)
- Pantone: P 49-15 C
- CMYK: C24 M94 Y100 K18
- RGB: R164 G45 B32
- Hex: #A42D20
- Bootstrap: Roof Terracotta

**2nd Dark Accent** (dark navy)
- Pantone: 4280 C
- CMYK: C80 M77 Y51 K58
- RGB: R40 G38 B55
- Hex: #282637
- Bootstrap: Mulled Wine

**2nd Light Accent** (sage/muted green-gray)
- Pantone: 5517 CP
- CMYK: C33 M18 Y29 K0
- RGB: R173 G187 B178
- Hex: #ADBB82

### Typography

> **Fonts are baked into this plugin** — no Google Fonts download required.
> Use the variable fonts in `assets/fonts/` (resolve via `${CLAUDE_PLUGIN_ROOT}/assets/fonts/`):
> `Montserrat-wght.ttf` (+ `-Italic`) for headings and `OpenSans-wght.ttf` (+ `-Italic`)
> for body. A single variable file per family covers every weight. See `assets/README.md`.
> Google Fonts remains the upstream source of truth.

**Headlines & Titles: Montserrat**
- Baked-in: `assets/fonts/Montserrat-wght.ttf` and `assets/fonts/Montserrat-Italic-wght.ttf`
- Upstream source: https://fonts.google.com/specimen/Montserrat (also 02 MPM Branding > Fonts folder in Google Drive)
- MPM's primary display and heading font across all corporate materials
- Weight is used extensively as a hierarchy tool — bold and black weights for primary headings, semibold and medium for subheadings, regular/light for supporting titles
- Weight variation is preferred over size alone for setting off different heading levels
- Size AND weight together define hierarchy: use larger sizes for page/slide titles, rely on weight shifts (bold → semibold → medium → regular) for sub-levels within a section
- Clean, geometric, confident — reflects MPM's modern and purposeful brand character

**Body Text: Open Sans**
- Baked-in: `assets/fonts/OpenSans-wght.ttf` and `assets/fonts/OpenSans-Italic-wght.ttf`
- Upstream source: https://fonts.google.com/specimen/Open+Sans (also 02 MPM Branding > Fonts folder in Google Drive)
- Standard body copy font for all documents, proposals, emails, and web content
- Pairs cleanly with Montserrat without competing
- Use regular weight for body; semibold acceptable for callouts or emphasis within body text

**Color in Typography:**
- Middle Gold (#DCBB4F) and Dark Gold (#998643) may be used sparingly for text or background treatments — e.g., section headers, callout blocks, or accent text. Not for large blocks of body copy.
- Dark Shade (#232022) is the standard text color on light backgrounds
- Light Shade (#F5F1EC) for text on dark/gold backgrounds

**Template Note:** An MPM Letterhead Template exists in Google Drive (My Drive) but its fonts/styles section has not yet been finalized. Do NOT treat the letterhead template as authoritative for typography guidance — use the specifications above.

### Logo

> **Logos are baked into this plugin** — no Google Drive / Google MCP fetch required.
> Use the files in `assets/logos/` (resolve via `${CLAUDE_PLUGIN_ROOT}/assets/logos/`).
> All filenames below match the baked-in files exactly. See `assets/README.md` for the
> quick-pick table and path-resolution guidance.

**Baked-in logo folders:**
- `assets/logos/png/` (24 files) — PNG/JPG for documents, presentations, web, email
- `assets/logos/svg/` (40 files) — SVG for print, large-format, and scalable digital use

**Upstream source of truth (Google Drive):** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
- `01 New Logos > PNG` and `01 New Logos > SVG` — the baked-in copy mirrors this folder

**Logo Mark:** The MPM icon is a rounded-rectangle containing a speech bubble (T-shape, representing communication) over a bold M (representing Message/Media). The gradient runs light gold (#F5CD15) to dark gold (#998643) vertically. The wordmark reads "Message **Point** Media" with "Point" set in bold weight.

---

**PRIMARY STANDARD LOGOS** — choose based on background color:

- `Logo-Standard-Dark.png` / `Logo-Standard-Dark.svg` — **DEFAULT LOGO.** Gold gradient icon + dark text (#232022). Transparent background. Use on white and light-colored backgrounds. First choice for all standard documents and presentations.
- `Logo-Gold-Black.png` / `Logo-Gold-Black.svg` — Gold gradient icon + dark/black text. Use on white and off-white backgrounds. Suitable for standard print and digital.
- `Logo-Gold-White.png` / `Logo-Gold-White.svg` — Gold gradient icon + white/cream text. Transparent background. **Use on dark, navy, charcoal, or black backgrounds.**
- `Logo-Black-Text.png` / `Logo-Black-Text.svg` — Black outline icon + dark text. No gold gradient. **Use for single-color black printing:** fax cover sheets, legal documents, black-and-white contexts.
- `Logo-White-Cutout.png` / `Logo-White-Cutout.svg` — All-white icon only (no wordmark). Transparent background. Use as a standalone mark on any dark or richly colored background.
- `Logo-White-Cutout-Reversed.png` / `Logo-White-Cutout-Reversed.svg` — White icon, no wordmark, transparent background. Use when only the icon mark is needed on a dark background.
- `Logo-White-Cutout-Reversed-Text.png` / `Logo-White-Cutout-Reversed-Text.svg` — White icon + white wordmark. Transparent background. **Use on dark or branded-color backgrounds** (dark shade, navy, accent red).
- `Logo-White-Cutout-Reversed-Text-BG.jpg` — White logo on solid dark (#232022) background, no transparency. **Use when a pre-composed dark banner is needed** (email headers, social cover images, web hero areas). JPG only — no transparency.
- `Standard-Logo-Dark.svg` / `Standard-Logo-Light.svg` — High-fidelity SVG variants for print production with full detail paths. Dark and light versions.

---

**APP ICON / SOCIAL AVATAR VERSIONS:**

- `LOGO-Gradient-BG-4x.png` / `LOGO-Gradient-BG.svg` — Icon mark on rectangular gold-gradient background (sharp edges). **Use for:** social media profile images, website favicons (large format), email signatures, digital badges.
- `LOGO-GradientRC-BG-4x.png` / `LOGO-GradientRC-BG.svg` — Icon mark on rounded-corner gold-gradient background (app icon safe). **Use for:** iOS/Android app store listings, rounded social avatars (LinkedIn, Twitter/X), app icons.

---

**TRANSIT POINT SUB-BRAND** (use for Transit Point product line collateral):

- `MPM-Transitpoint-Dark.png` — Full "Message Point Media / Transit Point" lockup. Gold gradient icon + dark text. **Use on light backgrounds** in transit-specific proposals, sell sheets, and presentations.
- `MPM-Transitpoint-Light.png` — Same lockup with white text. **Use on dark backgrounds** in transit-specific materials.

---

**TRANSIT PRODUCT FAMILY LOGOS** (SVG only — use in product-specific materials and datasheets):

- `Logo-Transit-Dark.svg` / `Logo-Transit-Light.svg` — Transit product family wordmark (full MPM + Transit lockup). Dark and light variants.
- `Logo-Transit-Mobile-Dark.svg` / `Logo-Transit-Mobile-Light.svg` — Transit Mobile sub-brand (on-vehicle displays).
- `Logo-Transit-Smart-Intermodal-Dark.svg` / `Logo-Transit-Smart-Intermodal-Light.svg` — Smart Intermodal sub-brand (multi-modal hub displays).
- `Logo-Transit-Smart-Stop-Dark.svg` / `Logo-Transit-Smart-Stop-Light.svg` — Smart Stop sub-brand (bus shelter / wayside displays).
- `Logo-Transit-Solar-Dark.svg` / `Logo-Transit-Solar-Light.svg` — Solar display sub-brand (off-grid / e-paper / solar products).

**Transit Product Marks** (SVG only — companion wordmarks for individual product lines):
- `MPLocal-Dark.svg` / `MPLocal-Light.svg` — MPLocal product mark
- `MPMetro-Dark.svg` / `MPMetro-Light.svg` — MPMetro product mark
- `MPRail-Dark.svg` / `MPRail-Light.svg` — MPRail product mark
- `MPTram-Dark.svg` / `MPTram-Light.svg` — MPTram product mark
- `MPXpress-Dark.svg` / `MPXpress-Light.svg` — MPXpress product mark

---

**MPMedia.TV MEDIA PROPERTY LOGOS:**

- `MPM-Logo-Fill-Text.png` / `MPM-Logo-Fill-Text.svg` — Stacked logo with "MPMedia.TV" wordmark below icon. Dark square background with cream/off-white icon fill. **Use for:** MPMedia.TV video channel, streaming media content, online video branding.
- `MPM-Logo-Fill-Text-bg.png` — Same with baked-in background. Use when a self-contained square media badge is needed.
- `MPM-Sketch-Logo-01.png` / `MPM-Sketch-Logo-01.svg` — Blueprint/engineering-sketch aesthetic. Hand-drawn draft lines over the icon. **Use for:** innovation showcases, design process documentation, "Born to Innovate. Built to Last." engineering-themed narratives, behind-the-scenes content.
- `MPM-Sketch-Logo.png` — Alternate sketch variant (full composition with crosshair marks).
- `Stroke-Stacked-Logo-01.png` / `Stroke-Stacked-Logo-01.svg` — Vertical stacked layout with "MPMedia.TV" text in outline/stroke style (no fill). **Use for:** square-format video end cards, watermarks, vertical layout contexts.

---

**SILKSCREEN / MERCHANDISE PRINTING:**

- `SilkScreen.png` / `SilkScreen.svg` / `Silk-Screen.png` / `Silk-Screen.svg` — White logo optimized for silkscreen and screen printing. **Use for:** branded merchandise, apparel, promotional items on dark fabric or surfaces.
- `SilkScreen-LogoOnly.png` / `SilkScreen-LogoOnly.svg` — Icon-only silkscreen variant. **Use for:** small-format merchandise, pins, badges, embroidery, stickers.

---

**PARTNER / CO-BRAND:**

- `Logo-Powered.png` / `Logo-Powered.svg` — "Powered by MPM" badge. **Use for:** partner products, reseller materials, third-party integrations, OEM applications where MPM powers the underlying system. Do not use as a standalone MPM identifier.

---

**DESIGN PRODUCTION ASSETS (internal use only):**

- `Asset-3.svg` / `Asset-4.svg` — Individual logo component elements. For design production and remixing only; not standalone logos.
- `Logo-Black.jpg` — Black logo on white background, JPG format (legacy). Prefer PNG/SVG equivalents.
- `Logo-Sketch.png` — Full-composition sketch/blueprint version (large format, ~1.2MB). Use for large-print design presentations.

---

**Logo Usage Rules:**
1. Always use the appropriate background variant — never place a dark-text logo on a dark background.
2. For print and large-format, always use SVG (infinitely scalable). Use PNG for digital.
3. Do not stretch, rotate, recolor, or add effects to any logo.
4. Maintain clear space equal to the height of the "M" icon on all sides.
5. Transit product logos are sub-brand marks — always appear alongside or subordinate to the primary MPM logo.
6. The "Powered by MPM" badge is for partner/OEM use only, not for MPM-branded materials.

## Product & Technology Terminology

### Software Platforms
- **MP.TV CMS** — The core cloud-based, device-agnostic content management system (also referred to as "OnSign" which is the underlying platform)
- **RDMC** (Remote Display Management Console) — Fleet-wide remote monitoring, health checks, software/package management, logging, DAAS configuration. Version 1.0 launched 2025; 1.5 previewed for 2026
- **Composition Tool** — OnSign's content template system; enables dynamic, data-driven content creation. Often described as OnSign's "best-kept secret"
- **Signage Plugin Architecture** — Extensibility framework for the platform (launched 2025)
- **MPM-Launcher 2.0** — Launched 2025
- **Knowledge Base 1.0** — Self-service support resource (launched 2025)
- **Standalone AVA** — Automatic Voice Announcement system for vehicles without onboard controllers (launched 2025)
- **Messaging API** — Synchronization with Avail/Vontas audio systems

### Hardware Product Lines
**Mobile / On-Vehicle Displays:**
- Superwide displays (center aisle — Gillig, New Flyer CNG/Electric)
- 27"/24" Vertical displays (New Flyer Diesel/Artic, Novabus, ENC)
- 24" Horizontal displays (Cutaways, Proterra)
- 28" Ultrawide and 16"/18" Mini displays (coaches, compact applications)
- Small Format Mobile Screens (launched 2025)

**Rail-Certified Displays (MR Series — launching 2026):**
- MR27 and MR16 models
- Enhanced vibration and temperature resistance; IK10-rated 6mm glass; hardened chassis
- EN/IEC rail compliance certified
- Key message: "Designed for rail, born from proven bus display technology"

**Wayside / Fixed Display Technologies:**
- Full Matrix Color LED — outdoor, high-brightness, dynamic content
- High Brightness LCD — indoor/outdoor, detailed information, wide viewing angles
- Reflective LCD — off-grid, low power, ambient-light readable
- E-Paper / E-Ink — solar/battery powered, ultra-low power; 3rd Gen launched 2025; Color E-Paper LCD previewed for 2026

### Key Technical Standards & Protocols
- **GTFS-RT** — Google Transit Feed Specification (Real Time); first-class supported integration
- **ITxPT** — Intelligent Transport Systems Partnership for Transformation standard
- **CAD/AVL** — Computer-Aided Dispatch / Automatic Vehicle Location systems
- **Native API integrations** — Avail, Vontas, Tripspark, Novus and others; always "native," never a wrapper
- **DAAS** — Dynamic Automatic Assignment System
- **REST/Polling, Webhook/Subscription, MQTT/Broker, UDP/Broadcast, Protobuf/GTFS-RT** — supported API types

### Key Features / Capabilities (use exact names)
- Publishing rules, triggers, restrictions — content control terminology
- Dynamic zone control — layout adjustment based on route/location
- Data feeds — integration of external data sources (Google Sheets, external APIs)
- Composition templates — reusable branded content templates
- Visual snapshot history, Mosaic Monitoring, Time Machine, Advanced Alerting — OnSign monitoring features
- Maintenance Status tracking — service notes and maintenance records
- Dynamic Automatic Assignment System (DAAS) — configuration framework in RDMC

## Known Brand Materials in Google Drive
- **Design Guide folder**: drive.google.com/drive/folders/1-H19hqC6HUX_3FjjrRVAoimg688CldrC
  - Brand Poster 03 Colors PDF (primary color reference — hex, RGB, CMYK, Pantone)
  - Additional brand poster files for other identity elements
  - **MPM Brand Voice & Style Guide** (MPM-Brand-Voice-Style-Guide.docx) — Comprehensive brand voice, messaging pillars, language guidelines, and visual identity summary; supplements the Brand Poster series. Generated March 2026.
- **MPM Logos** — baked into this plugin at `assets/logos/` (PNG + SVG). Upstream source of truth: drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
  - `assets/logos/png/` — PNG/JPG variants for documents, web, presentations
  - `assets/logos/svg/` — SVG variants for print and large-format
  - Product sub-brand logos (SVG): Transitpoint, Solar, SmartStop, Rail, Mobile, Intermodal, MPLocal, MPMetro, MPRail, MPTram, MPXpress
- **02 MPM Branding folder**: drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv
  - Zoom backgrounds, Truck Wraps, PowerPoint templates, Business Cards
- **Letterhead Template** (My Drive): docs.google.com/document/d/1LlKNEUpPodFRnZocAtW0uPaGQF1psk91V9ZJBiKsyhQ
  - ⚠️ Fonts/styles section not yet finalized — do not use as typography reference

## Additional Context

### MPower Velocity.2025 User Conference
MPM hosted its inaugural user conference (October 20–22, 2025) at the Barber Vintage Motorsports Museum, Leeds, AL. The conference branding used a motorsports/velocity theme tied specifically to the venue — this is NOT part of MPM's standard corporate brand identity. However, the conference content, session language, and messaging themes are highly representative of MPM's brand voice and thought leadership style.

**Key output:** The conference produced MPM's primary tagline "Born to Innovate. Built to Last." — now used across all branded materials and client-facing communications (see Taglines above).

**Conference structure — 4 tracks:**
- **General/Keynote** (Grand Atrium): State of the MPM Union, partnership history, roadmap, guiding philosophies
- **Technology & Implementation** (Surtees Room): Display technologies, ADA, off-grid, content management, data integration
- **Support & Maintenance** (Barber Room): Hardware troubleshooting, remote monitoring, RDMC, diagnostics, maintenance
- **Marketing & Communications** (Theater): Visual apps, content creation, composition tool, audience psychology

**Key session titles (standard, non-venue-themed versions):**
- State of the MPM Union (Keynote — guiding philosophies, 2025/2026 roadmap)
- Navigating the Network: Display Technologies in Transit
- Advancing Accessibility: ADA Compliance in Modern Transit Networks
- Extending Signage Reach with Audio (AVA, accessibility, hostile architecture)
- Layered Communication: Multi-Tech Displays for Transit Stops
- Precision Timing: Mastering Content Staging with Publishing Rules
- Engage and Inform: Creating Effective Digital Signage Content
- Passenger Messaging During Service Interruptions
- Dynamic Content with OnSign's Composition Tool
- Next-Gen Monitoring: OnSign's Latest Support Features
- Under the Hood: MP.TV Display Hardware Architecture
- Support Savvy: Leveraging Message Point's Support Channels
- Decode and Resolve: Mastering API Responses for Visual Apps
- Remote Display Management: Introducing RDMC

**Themes confirmed as authentic MPM brand voice:**
- Precision content timing and publishing control
- ADA compliance framed as equity, not just compliance ("Accessibility improves communication for everyone")
- Advertising revenue integration in transit displays
- Open standard IP protocols replacing proprietary systems
- Real-time data and API-driven content
- On-vehicle display family breadth and rail certification (MR Series 2026)
- "Simplicity without sacrifice" — owning complexity on behalf of customers
- Audio-visual convergence as accessibility strategy
- Multi-technology layered deployment strategies
- Proactive / preventative maintenance and remote monitoring
- Transparent product roadmap and incremental improvement philosophy

### Target Buyers
- Procurement and operations leads at transit agencies
- Marketing and communications professionals at transit agencies
- IT and technology directors at transit agencies
- Facilities managers at hospitality and retail chains
- Municipal government communications directors

### Competitive Differentiation
- Subscription-based support (rare in the digital signage industry)
- Cloud-based, device-agnostic platform (not locked to proprietary hardware)
- Boutique alternative to large enterprise vendors — hands-on, relationship-driven
- Deep transit industry specialization with on-vehicle display expertise
- Mission alignment with public-sector values (equity, accessibility, community)