# MPM Brand Resources

Quick reference for all authoritative MPM brand materials, file locations, and key values. Use this when generating content to ensure correct file names, colors, paths, and terminology.

> **Logos and fonts are baked into this plugin** under `assets/` — resolve them via
> `${CLAUDE_PLUGIN_ROOT}/assets/...`. You do **not** need the Google Drive connector or the
> Google MCP at runtime. The Drive folders below remain the upstream source of truth.

## Baked-In Assets (use these at runtime)

| Asset | Location in plugin |
|-------|--------------------|
| Logo PNGs/JPGs (24) | `assets/logos/png/` |
| Logo SVGs (40) | `assets/logos/svg/` |
| Montserrat (headings) | `assets/fonts/Montserrat-wght.ttf`, `Montserrat-Italic-wght.ttf` |
| Open Sans (body) | `assets/fonts/OpenSans-wght.ttf`, `OpenSans-Italic-wght.ttf` |
| Asset manifest + quick-pick | `assets/README.md` |

## Brand Documents (Google Drive — upstream)

| Document | Purpose | Location |
|----------|---------|----------|
| MPM-Brand-Guide.docx / .pdf | Full brand guide: voice, colors, typography, logos, messaging | Design Guide folder (see below) |
| MPM-Logo-Guide.docx / .pdf | Complete logo system with visual examples and usage rules | Design Guide folder |
| MPM-Brand-Deck.pptx | Presentation-format brand overview | Design Guide folder |
| brand-voice.local.md | Authoritative AI brand settings (this file's source) | Plugin `settings/` + Claude CoWork/.claude/ |

**Design Guide folder:** drive.google.com/drive/folders/1-H19hqC6HUX_3FjjrRVAoimg688CldrC

**MPM Logos folder (upstream mirror of the baked-in logos):** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL
- `01 New Logos > PNG` → mirrored to `assets/logos/png/`
- `01 New Logos > SVG` → mirrored to `assets/logos/svg/`

**02 MPM Branding folder:** drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv
- Zoom backgrounds, truck wraps, PowerPoint templates, business cards

---

## Brand Colors (Exact Hex Values)

| Name | Hex | Use |
|------|-----|-----|
| Middle Gold | #DCBB4F | Primary brand accent, rules, highlights |
| Dark Gold | #998643 | Gradient base, secondary accent |
| Light Gold | #F5CD15 | Gradient top, high-energy highlights |
| Dark Shade | #232022 | Primary dark background, body text on light |
| Light Shade | #F5F1EC | Light background, text on dark |
| Light Accent | #849698 | Supporting text, secondary elements |
| Dark Accent | #A42D20 | Alerts, emphasis, CTAs |
| Navy | #282637 | Alternative dark background |
| Sage | #ADBBB2 | Subtle backgrounds, dividers |

---

## Typography

| Use | Font | Baked-in file | Upstream |
|-----|------|---------------|----------|
| Headlines, titles, subheadings | Montserrat (variable, all weights) | `assets/fonts/Montserrat-wght.ttf` | fonts.google.com/specimen/Montserrat |
| Body text, descriptions | Open Sans (variable, all weights) | `assets/fonts/OpenSans-wght.ttf` | fonts.google.com/specimen/Open+Sans |

Both fonts ship under the SIL Open Font License (`assets/fonts/*-OFL.txt`). The variable
file per family covers every weight via the `wght` axis. Point document tools at the
absolute `.ttf` path; never substitute Arial, Calibri, or a system default.

---

## Logo Quick Reference (baked-in, in `assets/logos/png/`)

**Default logo for all standard use:** `Logo-Standard-Dark.png` / `Logo-Standard-Dark.svg`
(Gold gradient icon + dark text — use on white/light backgrounds)

| Situation | File to Use |
|-----------|-------------|
| Light background (default) | `Logo-Standard-Dark.png` |
| White / off-white background | `Logo-Gold-Black.png` |
| Dark/navy background | `Logo-Gold-White.png` |
| Black-and-white printing | `Logo-Black-Text.png` |
| Icon only on dark background | `Logo-White-Cutout.png` |
| Pre-composed dark banner (no transparency) | `Logo-White-Cutout-Reversed-Text-BG.jpg` |
| App icon / social avatar (square) | `LOGO-Gradient-BG-4x.png` |
| App icon (rounded corners) | `LOGO-GradientRC-BG-4x.png` |
| Transit Point division collateral | `MPM-Transitpoint-Dark.png` / `MPM-Transitpoint-Light.png` |
| Partner / OEM "powered by" | `Logo-Powered.png` |
| Merchandise / apparel | `SilkScreen.png` or `SilkScreen-LogoOnly.png` |
| MPMedia.TV media property | `MPM-Logo-Fill-Text.png` |

For print / large-format, use the matching SVG in `assets/logos/svg/` (includes
high-fidelity `Standard-Logo-Dark.svg` / `Standard-Logo-Light.svg` and the transit
product-line marks, which are SVG-only).

**Rule:** Always reference logos by their exact filename. Confirm the path with `ls` on
`${CLAUDE_PLUGIN_ROOT}/assets/logos/png/` before inserting. Never describe a logo without
including its filename.

---

## Key Messaging Quick Reference

**Primary tagline:** "Born to Innovate. Built to Last." (use across all branded materials and client-facing communications)
**Website:** mpmedia.tv | portal.mpmedia.tv

**The 5 Core Voice Attributes:**
1. Knowledgeable Partner (not vendor)
2. Innovative (not hype-driven)
3. Approachable Expert (not jargon-heavy)
4. Mission-Aligned (not purely commercial)
5. Proven and Reliable (not cutting-edge for its own sake)

**Non-negotiable terminology:**
- "Native" integrations — never "wrapper" or "middleware"
- "MP.TV CMS" in customer materials — never just "the CMS" or "OnSign"
- "Subscription-based support" — never "support contract"
- "Device-agnostic" — always hyphenated

---

## Plugin Version History

| Version | Date | What Changed |
|---------|------|-------------|
| 1.0.0 | March 2026 | Initial MPM org plugin. Full brand settings including MPower 2025 conference content, complete logo catalog (30+ variants), font URLs, 11 messaging pillars, 6 audience personas, product terminology. |
| 1.1.0 | May 2026 | Patched brand-voice-enforcement SKILL.md: (1) Loading Brand Settings now requires bash cat — Read tool silently fails on .remote-plugins paths; added hard stop on file read failure. (2) New Logo Usage section with selection table, placement rules, and fallback behavior. (3) Visual Identity block added to Quick Reference — explicit font and hex color requirements, warning against generic blues/system fonts. |
| 1.2.0 | June 2026 | **Baked all logos and fonts into the plugin payload.** Added `assets/logos/png/` (24 files), `assets/logos/svg/` (40 files), and `assets/fonts/` (Montserrat + Open Sans variable fonts, with OFL licenses). Rewrote logo/typography guidance across SKILL.md, settings, and references to resolve assets locally via `${CLAUDE_PLUGIN_ROOT}/assets/` instead of fetching from Google Drive / Google Fonts through the Google MCP (which was too slow for normal use). Drive folders retained as upstream source of truth. Added `assets/README.md` manifest. Asset filenames normalized to installer-safe characters (spaces/`@`/`[ ]` → `-`); see the mapping table in `assets/README.md`. |

| 1.2.1 | June 2026 | **Promoted "Born to Innovate. Built to Last." to MPM's primary tagline** for all branded materials and client-facing communications (replacing "Compelling… Affordable… Dynamic… Messaging… It's What We Do!"), and removed the prior "aspirational / thought-leadership only — do not use in sales collateral" restriction. Updated the tagline across SKILL.md, settings, and references. Deliberate brand decision, not a typo fix. |

**To update this plugin:** Edit `settings/brand-voice.local.md` (and/or `.claude/brand-voice.local.md` in the working folder), refresh `assets/` from the upstream Drive folders if logos change, then re-package. See the plugin's `assets/README.md` for asset paths.