From 859d57e09d510359014f00bb4e30be175a58af29 Mon Sep 17 00:00:00 2001 From: mpmedia Date: Wed, 1 Jul 2026 12:57:55 -0500 Subject: [PATCH] chore: sync settings/brand-voice.local.md for v1.2.1 --- settings/brand-voice.local.md | 490 ++++++++++++++++++++++++++-------- 1 file changed, 384 insertions(+), 106 deletions(-) diff --git a/settings/brand-voice.local.md b/settings/brand-voice.local.md index 99f48fd..d345e8b 100644 --- a/settings/brand-voice.local.md +++ b/settings/brand-voice.local.md @@ -2,13 +2,23 @@ # Brand Voice Plugin Settings for Message Point Media (MPM) company_name: "Message Point Media" platforms: + notion: false + confluence: false google-drive: true + box: false + microsoft-365: false + figma: false + gong: false + granola: false + slack: false discovery: search-depth: standard max-sources: 15 enforcement: strictness: balanced always-explain: true +open-questions: + share-with-team: false --- # Brand Context @@ -16,11 +26,14 @@ enforcement: Message Point Media (MPM) ## About -Message Point Media is a Birmingham, AL-based digital signage and visual communications company. MPM delivers compelling, affordable, dynamic messaging through cloud-based digital signage platforms, managed hardware, and subscription support services. +Message Point Media is a Birmingham, AL-based digital signage and visual communications company founded on the idea of being a different kind of visual communications company. MPM delivers compelling, affordable, dynamic messaging through cloud-based digital signage platforms, managed hardware, and subscription support services. -**Primary Tagline:** Compelling… Affordable… Dynamic… Messaging… – It's What We Do! -**Aspirational Tagline:** Born to Innovate. Built to Last. (thought leadership / brand-forward contexts only) -**Websites:** mpmedia.tv | portal.mpmedia.tv +**Primary Tagline:** Born to Innovate. Built to Last. +- The primary tagline for all branded materials — proposals, presentations, sell sheets, email, and everyday client-facing communications +- Introduced at the MPower Velocity 2025 user conference; now MPM's lead tagline across contexts +- Use it freely in sales collateral, cold outreach, thought leadership, and brand-forward messaging alike + +**Websites:** mpmedia.tv | portal.mpmedia.tv (customer portal) ## Industries Served - Public Transportation (transit agencies, bus systems, rail) @@ -30,16 +43,28 @@ Message Point Media is a Birmingham, AL-based digital signage and visual communi - Corporate Communications ## Key Clients / Partners -- Vontas, OnSign TV, Avail Technologies, Galli Media -- CTTransit, Pace Suburban Bus, Birmingham City Council, Greyhound +- Vontas (transit software partner) +- OnSign TV (content platform partner) +- Avail Technologies (transit technology partner) +- Galli Media (advertising partner) +- CTTransit +- Pace Suburban Bus +- Birmingham City Council +- Greyhound ## Core Products & Services -- **MP.TV CMS** — Cloud-based, device-agnostic content management system -- **On-Vehicle Passenger Information Displays** — LCD, LED, e-paper for buses, trams, rail; includes MR rail-certified family +- **MP.TV CMS** — Cloud-based, device-agnostic content management system for digital signage; supports images, video, HTML, and 100+ visual apps. Key capabilities include publishing rules, triggers, content scheduling, and advanced variables (e.g., weather-based content) +- **On-Vehicle Passenger Information Displays** — A broad family of display technologies (LCD, LED, e-paper) for buses, trams, and rail; includes the MR family of rail-certified displays - **Digital Signage Hardware** — Interior and exterior fixed displays; solar-powered and e-paper options -- **Subscription Support Plans** — 24/7 support; subscription-based (not contract-based) -- **MessagePoint.Web** — WordPress site management -- **MessagePoint.Social** — Social media strategy and management +- **Subscription Support Plans** — 24/7 support; one of the few US companies offering subscription-based support in this industry +- **MessagePoint.Web** — WordPress site management and co-managed web support +- **MessagePoint.Social** — Social media strategy and management services + +## Brand Values & Culture +- **Flexible Accountability** — Empowers employees as owners; minimizes management friction while maintaining clear, professional standards +- **High Trust / High Accountability** — Trusts professionals to act with integrity; accountability is transparent and earned, not surveilled +- **21st Century Model** — Combines mass-customization with managed services +- **Mission-Driven** — Deep commitment to ADA compliance, equitable access, and inclusive design — framed not just as legal requirements but as a moral imperative ## Voice Characteristics @@ -64,13 +89,14 @@ Message Point Media is a Birmingham, AL-based digital signage and visual communi - Practical examples over abstract claims — show how, not just what ### Guiding Philosophies (from MPower 2025 Keynote) +These are MPM's stated operating principles — use them to inform tone and positioning across all content: - **What We Do Matters** — Transit communications directly impact people's lives and access -- **MPM Doesn't Quit** — Persistence and reliability; we see problems through to resolution -- **Incremental Improvement** — "1% better every day" +- **MPM Doesn't Quit** — Persistence and reliability as a partner; we see problems through to resolution +- **Incremental Improvement** — "1% better every day"; continuous evolution over big-bang releases - **The Power of Software** — Software-defined flexibility is MPM's core competitive advantage - **Never Stop Innovating** — "The moment you stop innovating, you start falling behind" -- **Partner, Adapt, and Only Then Build** — Integrate first; build only what the market truly lacks -- **Simplicity Without Sacrifice / Own the Complexity** — "First try to make it simple for the customer. If you can't, then we own the complexity." +- **Partner, Adapt, and Only Then Build** — Integrate first with what exists; build only what the market truly lacks +- **Simplicity Without Sacrifice / Own the Complexity** — "First try to make it simple for the customer. If you can't, then we own the complexity." This is a cornerstone brand promise. ### Tone Flexes by Context | Context | Formality | Energy | Technical Depth | @@ -87,6 +113,7 @@ Message Point Media is a Birmingham, AL-based digital signage and visual communi | Hardware/maintenance documentation | High | Low | Very High | ### Audience Personas +Frame content for these audiences and their specific pain points: **Transit Agency Leadership / Operations** - Pain: missed communication, poor rider experience, lost revenue, compliance exposure @@ -98,34 +125,50 @@ Message Point Media is a Birmingham, AL-based digital signage and visual communi **Support & Maintenance / Field Engineers** - Pain: hardware breakdowns, complex troubleshooting, limited diagnostic visibility -- Message focus: deep-dive expertise, practical tools, COTS alternatives, preventative maintenance +- Message focus: deep-dive expertise, practical tools, COTS alternatives, preventative maintenance, knowledge base **Content / Communications Teams** -- Pain: time constraints, consistency demands, design limitations -- Message focus: composition templates, automation, easy content creation, audience psychology +- Pain: time constraints, consistency demands, design limitations, audience reach +- Message focus: composition templates, automation, easy content creation, flexible deployment, audience psychology **Accessibility / Compliance Officers** - Pain: bare minimum compliance, design constraints, multi-modal coordination -- Message focus: "Accessibility improves communication for everyone," ADA as design principle +- Message focus: "Accessibility improves communication for everyone," equitable access as design principle, ADA and marketing co-exist **System Integrators & Resellers** -- Pain: complex vendor coordination, integration friction -- Message focus: open architecture, partner model, seamless integration +- Pain: complex vendor coordination, integration friction, compatibility questions +- Message focus: open architecture, partner model, seamless integration, ecosystem approach -### Messaging Pillars -1. **Precision & Control** — "The right message at the right moment." Publishing rules, triggers, scheduling, and variables give operators surgical control. -2. **Equity & Accessibility** — "Not settling for bare compliance." ADA and inclusive design improve communication for all passengers. Key framing: "ADA compliance and marketing can co-exist on shared display space." -3. **Revenue Generation** — Passenger displays are revenue opportunities. Programmatic and direct advertising, proof of play. -4. **Open Integration** — Moving away from closed proprietary systems toward open standard IP protocols. Native API support for Avail, Vontas, Tripspark, Novus; GTFS-RT and ITxPT standards. -5. **Data-Driven Operations** — "Better Information = Smoother Rides + Happier Passengers + New Revenue." -6. **Partnership Model** — Long-term managed service relationships. "Partner, Adapt, and Only Then Build." -7. **Simplicity Without Sacrifice** — MPM owns the complexity so customers don't have to. -8. **Operational Resilience** — 24x7x365 reliability. Pre-staged emergency content, proactive monitoring, predictive maintenance. -9. **Multi-Technology Deployment** — LED, LCD, E-Paper — layered strategies optimized for distance, context, and audience. -10. **Audio-Visual Convergence** — Synchronized audio and visual messaging as core accessibility strategy. Standalone AVA extends accessibility to vehicles without onboard controllers. -11. **Incremental Innovation** — Transparent roadmap. "1% better every day." 2025 launches: RDMC 1.0, 3rd-Gen E-Ink, Standalone AVA, Signage Plugin Architecture. +### Messaging Pillars (from MPower 2025 session content) +1. **Precision & Control** — "The right message at the right moment." Publishing rules, triggers, scheduling, and variables give operators surgical control over content delivery. +2. **Equity & Accessibility** — "Not settling for bare compliance." ADA and inclusive design improve communication for all passengers, not just those with disabilities. Accessibility is a design principle, not a compliance checkbox — it improves communication for everyone. Key framing: "ADA compliance and marketing can co-exist on shared display space." +3. **Revenue Generation** — Passenger displays are revenue opportunities. Programmatic and direct advertising, community inclusion, and proof of play are part of MPM's value story. +4. **Open Integration** — Moving the industry away from closed proprietary systems toward open standard IP protocols that unlock synergy and interoperability. Native API support for major CAD/AVL platforms (Avail, Vontas, Tripspark, Novus); first-class support for GTFS-RT and ITxPT standards. +5. **Data-Driven Operations** — "Better Information = Smoother Rides + Happier Passengers + New Revenue." Real-time data, API integration, weather variables, and analytics power smarter transit communication. Transform passenger information into intelligent action. +6. **Partnership Model** — MPM doesn't just sell hardware/software; it builds long-term managed service relationships with agencies and partners. "Partner, Adapt, and Only Then Build." -### Core Brand Phrases +### Extended Messaging Themes (MPower 2025) +These sub-themes strengthen and expand the core pillars: + +7. **Simplicity Without Sacrifice** — MPM owns the complexity so customers don't have to. Self-contained intelligent displays, remote management, and deep diagnostics reduce integration friction and staff burden. +8. **Operational Resilience** — Maximize uptime and longevity. Pre-staged emergency content, proactive monitoring, predictive maintenance, and rapid incident response keep systems running. "24x7x365 reliability even in off-grid environments." +9. **Multi-Technology Deployment** — No one-size-fits-all display. LED for high-visibility at distance; LCD for detailed information nearby; E-Paper for off-grid/solar environments. Layered communication strategies optimized for distance, context, and audience. +10. **Audio-Visual Convergence** — Synchronized audio and visual messaging as a core accessibility strategy, not an add-on. Standalone AVA systems extend accessibility to vehicles without onboard controllers. "All riders — including those with disabilities — never miss critical updates." +11. **Incremental Innovation** — Transparent roadmap. Continuous evolution ("1% better every day"). 2025 launches include RDMC 1.0, 3rd-Gen E-Ink displays, Standalone AVA, Signage Plugin Architecture. 2026 previews include Color E-Paper LCD, MR Series rail certification, Stop Closure System. + +### Language Patterns (observed from session abstracts and proposals) +- **Action-noun titles**: "Precision Timing", "Driven by Data", "Navigating the Network", "Engage and Inform", "Layered Communication" — punchy, purposeful +- **Problem-first framing**: State the challenge, then position MPM's capability as the solution. Session abstracts consistently open with industry context before introducing solutions. +- **"Passengers" or "riders" not "users"** — Always humanize the end audience +- **"Transit agencies" or "agencies"** — preferred over generic terms like "companies" or "clients" in transit context +- **Confidence without arrogance**: "MPM is committed to advancing accessibility" not "we are the leader in..." +- **Inclusive language**: Equity, community, access — not just efficiency +- **Empowerment framing**: "Equip attendees with the knowledge and skills," "Empower users to create," "Enable agencies to manage" — knowledge transfer is part of the brand promise +- **Active, outcome-oriented sentences**: "Ensure maximum uptime," "Transform passenger information into intelligent action," "Unlock the full potential of data" +- **Forward-looking language**: "What's launched in 2025 / A peek at 2026" — roadmap transparency is on-brand +- **Technical precision**: Use terminology exactly — "native API integration" (not "supports"), "GTFS-RT" (not "real-time feeds"), "publishing rules" (not "scheduling") + +### Core Brand Phrases (use and reinforce) - "Simplicity without sacrifice" - "We own the complexity" - "Partner, adapt, and only then build" @@ -133,112 +176,347 @@ Message Point Media is a Birmingham, AL-based digital signage and visual communi - "1% better every day" - "The right message at the right moment" - "Better Information = Smoother Rides + Happier Passengers + New Revenue" -- "Born to Innovate. Built to Last." (aspirational/thought leadership only) +- "Born to Innovate. Built to Last." (primary tagline — use across all branded contexts) ### Prohibited or Weak Language -- Avoid: "cutting-edge," "best-in-class," "revolutionary" without specific evidence +- Avoid generic tech superlatives: "cutting-edge," "best-in-class," "revolutionary" unless supported by specific evidence - Avoid passive voice in headlines and CTAs -- Never frame ADA as a burden or checkbox — always as a design principle -- Avoid reactive/firefighting language — reframe as proactive management -- Avoid language implying a closed ecosystem +- Avoid compliance-only framing of accessibility: never frame ADA as a burden or checkbox — always as a design principle +- Avoid reactive/firefighting language: reframe as "proactive management" or "preventative strategy" +- Avoid language implying a closed ecosystem: MPM is an open, standards-aligned partner -### Conference-Theme Language (NOT standard brand voice) -MPower Velocity 2025 used motorsports metaphors tied to Barber Motorsports Park — not standard MPM brand: -- "Racing for Equality" → use "Advancing Accessibility" -- "Fast Track to Clarity" → use "Accelerate" or "Streamline" -- "Rev Up Your Remote Management" → use "Activate" or "Enable" -- "Under the Hood" → acceptable idiom in support/technical contexts +### Conference-Theme Language (Do NOT use as standard brand voice) +The MPower Velocity 2025 conference was held at Barber Motorsports Park, so session titles used racing metaphors tied to the venue. These are NOT standard MPM brand voice: +- "Racing for Equality" → use "Advancing Accessibility" or "Designing for Inclusion" +- "Fast Track to Clarity" → use "Accelerate," "Streamline," or "Quick Path to" +- "Rev Up Your Remote Management" → use "Activate," "Enable," or "Unlock" +- "Endurance Performance" → use "Sustained Reliability" or "24/7/365 Availability" +- "Under the Hood" → acceptable in support/technical contexts as an idiom (not motorsports-specific) ## Brand Visual Identity -### Primary Colors (Gold Palette) -- **Middle Gold** — Hex: #DCBB4F | Default color; use whenever possible -- **Light Gold** — Hex: #F5CD15 | Against dark backgrounds -- **Dark Gold** — Hex: #998643 | Light backgrounds or document titles +### Corporate Color System -### Secondary Colors -- **Dark Shade** — Hex: #232022 | Primary dark background, body text on light -- **Light Shade** — Hex: #F5F1EC | Light background, text on dark -- **Light Accent** — Hex: #849698 | Supporting text, secondary elements -- **Dark Accent** — Hex: #A42D20 | Alerts, emphasis, CTAs (use sparingly) -- **Navy** — Hex: #282637 | Alternative dark background +#### Primary Colors (Gold Palette — Core Brand Identity) +MPM uses three gold shades to adapt to different background colors and create standardized gradients on logos and objects. + +**Middle Gold** (Primary default color) +- Pantone: P 7-15 C or 4016 CP +- CMYK: C15 M23 Y83 K0 +- RGB: R220 G187 B79 +- Hex: #DCBB4F +- Bootstrap: Anzac +- Usage: Default color; use whenever possible + +**Light Gold** +- Pantone: 109 C +- CMYK: C4 M17 Y98 K0 +- RGB: R245 G205 B21 +- Hex: #F5CD15 +- Bootstrap: Ripe Lemon +- Usage: Against dark backgrounds + +**Dark Gold** +- Pantone: 4505 C +- CMYK: C39 M39 Y87 K10 +- RGB: R153 G134 B67 +- Hex: #998643 +- Bootstrap: Sycamore +- Usage: Substituted for light backgrounds or document titles + +#### Secondary Colors (Complimentary — not primary identifiers) +Dark and Light Shades are for backgrounds and text. Accent colors used sparingly (<10% of palette in one piece). + +**Dark Shade** (near-black) +- Pantone: 426 XGC +- CMYK: C71 M68 Y63 K73 +- RGB: R35 G32 B34 +- Hex: #232022 +- Bootstrap: Thunder + +**Light Shade** (off-white) +- Pantone: P 1-9 C +- CMYK: C3 M3 Y5 K0 +- RGB: R245 G241 B236 +- Hex: #F5F1EC +- Bootstrap: Spring Wood + +**Light Accent** (steel blue-gray) +- Pantone: 4192 U +- CMYK: C52 M33 Y36 K2 +- RGB: R132 G150 B152 +- Hex: #849698 +- Bootstrap: Granny Smith + +#### Accent Colors (Use sparingly — less than 10% of palette per piece) +**Dark Accent** (terracotta/red) +- Pantone: P 49-15 C +- CMYK: C24 M94 Y100 K18 +- RGB: R164 G45 B32 +- Hex: #A42D20 +- Bootstrap: Roof Terracotta + +**2nd Dark Accent** (dark navy) +- Pantone: 4280 C +- CMYK: C80 M77 Y51 K58 +- RGB: R40 G38 B55 +- Hex: #282637 +- Bootstrap: Mulled Wine + +**2nd Light Accent** (sage/muted green-gray) +- Pantone: 5517 CP +- CMYK: C33 M18 Y29 K0 +- RGB: R173 G187 B178 +- Hex: #ADBB82 ### Typography -- **Headlines/Titles:** Montserrat (multiple weights) — fonts.google.com/specimen/Montserrat -- **Body Text:** Open Sans — fonts.google.com/specimen/Open+Sans -- Both in Google Drive: 02 MPM Branding > Fonts folder -### Logo System -**Authoritative source:** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL +> **Fonts are baked into this plugin** — no Google Fonts download required. +> Use the variable fonts in `assets/fonts/` (resolve via `${CLAUDE_PLUGIN_ROOT}/assets/fonts/`): +> `Montserrat-wght.ttf` (+ `-Italic`) for headings and `OpenSans-wght.ttf` (+ `-Italic`) +> for body. A single variable file per family covers every weight. See `assets/README.md`. +> Google Fonts remains the upstream source of truth. -**Primary logos:** -- `Logo Standard-Dark.png/.svg` — **DEFAULT.** Gold + dark text. Use on light backgrounds. -- `Logo-Gold-White.png/.svg` — Gold + white text. Use on dark backgrounds. -- `Logo-Black-Text.png/.svg` — Black outline. Use for single-color black printing. +**Headlines & Titles: Montserrat** +- Baked-in: `assets/fonts/Montserrat-wght.ttf` and `assets/fonts/Montserrat-Italic-wght.ttf` +- Upstream source: https://fonts.google.com/specimen/Montserrat (also 02 MPM Branding > Fonts folder in Google Drive) +- MPM's primary display and heading font across all corporate materials +- Weight is used extensively as a hierarchy tool — bold and black weights for primary headings, semibold and medium for subheadings, regular/light for supporting titles +- Weight variation is preferred over size alone for setting off different heading levels +- Size AND weight together define hierarchy: use larger sizes for page/slide titles, rely on weight shifts (bold → semibold → medium → regular) for sub-levels within a section +- Clean, geometric, confident — reflects MPM's modern and purposeful brand character -**App icons / social avatars:** -- `LOGO-Gradient-BG@4x.png` — Square gold-gradient background (sharp edges) -- `LOGO-GradientRC-BG@4x.png` — Rounded-corner gold-gradient (app icon safe) +**Body Text: Open Sans** +- Baked-in: `assets/fonts/OpenSans-wght.ttf` and `assets/fonts/OpenSans-Italic-wght.ttf` +- Upstream source: https://fonts.google.com/specimen/Open+Sans (also 02 MPM Branding > Fonts folder in Google Drive) +- Standard body copy font for all documents, proposals, emails, and web content +- Pairs cleanly with Montserrat without competing +- Use regular weight for body; semibold acceptable for callouts or emphasis within body text -**Transit sub-brands:** MPM-Transitpoint, Logo Transit, Logo-Transit-Mobile, Logo-Transit-Smart Stop, Logo-Transit-Solar (all in Dark/Light variants) +**Color in Typography:** +- Middle Gold (#DCBB4F) and Dark Gold (#998643) may be used sparingly for text or background treatments — e.g., section headers, callout blocks, or accent text. Not for large blocks of body copy. +- Dark Shade (#232022) is the standard text color on light backgrounds +- Light Shade (#F5F1EC) for text on dark/gold backgrounds -**Logo rules:** -1. Never place dark-text logo on dark background -2. SVG for print/large-format; PNG for digital -3. Do not stretch, rotate, recolor, or add effects -4. Maintain clear space equal to the height of the "M" icon on all sides +**Template Note:** An MPM Letterhead Template exists in Google Drive (My Drive) but its fonts/styles section has not yet been finalized. Do NOT treat the letterhead template as authoritative for typography guidance — use the specifications above. + +### Logo + +> **Logos are baked into this plugin** — no Google Drive / Google MCP fetch required. +> Use the files in `assets/logos/` (resolve via `${CLAUDE_PLUGIN_ROOT}/assets/logos/`). +> All filenames below match the baked-in files exactly. See `assets/README.md` for the +> quick-pick table and path-resolution guidance. + +**Baked-in logo folders:** +- `assets/logos/png/` (24 files) — PNG/JPG for documents, presentations, web, email +- `assets/logos/svg/` (40 files) — SVG for print, large-format, and scalable digital use + +**Upstream source of truth (Google Drive):** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL +- `01 New Logos > PNG` and `01 New Logos > SVG` — the baked-in copy mirrors this folder + +**Logo Mark:** The MPM icon is a rounded-rectangle containing a speech bubble (T-shape, representing communication) over a bold M (representing Message/Media). The gradient runs light gold (#F5CD15) to dark gold (#998643) vertically. The wordmark reads "Message **Point** Media" with "Point" set in bold weight. + +--- + +**PRIMARY STANDARD LOGOS** — choose based on background color: + +- `Logo-Standard-Dark.png` / `Logo-Standard-Dark.svg` — **DEFAULT LOGO.** Gold gradient icon + dark text (#232022). Transparent background. Use on white and light-colored backgrounds. First choice for all standard documents and presentations. +- `Logo-Gold-Black.png` / `Logo-Gold-Black.svg` — Gold gradient icon + dark/black text. Use on white and off-white backgrounds. Suitable for standard print and digital. +- `Logo-Gold-White.png` / `Logo-Gold-White.svg` — Gold gradient icon + white/cream text. Transparent background. **Use on dark, navy, charcoal, or black backgrounds.** +- `Logo-Black-Text.png` / `Logo-Black-Text.svg` — Black outline icon + dark text. No gold gradient. **Use for single-color black printing:** fax cover sheets, legal documents, black-and-white contexts. +- `Logo-White-Cutout.png` / `Logo-White-Cutout.svg` — All-white icon only (no wordmark). Transparent background. Use as a standalone mark on any dark or richly colored background. +- `Logo-White-Cutout-Reversed.png` / `Logo-White-Cutout-Reversed.svg` — White icon, no wordmark, transparent background. Use when only the icon mark is needed on a dark background. +- `Logo-White-Cutout-Reversed-Text.png` / `Logo-White-Cutout-Reversed-Text.svg` — White icon + white wordmark. Transparent background. **Use on dark or branded-color backgrounds** (dark shade, navy, accent red). +- `Logo-White-Cutout-Reversed-Text-BG.jpg` — White logo on solid dark (#232022) background, no transparency. **Use when a pre-composed dark banner is needed** (email headers, social cover images, web hero areas). JPG only — no transparency. +- `Standard-Logo-Dark.svg` / `Standard-Logo-Light.svg` — High-fidelity SVG variants for print production with full detail paths. Dark and light versions. + +--- + +**APP ICON / SOCIAL AVATAR VERSIONS:** + +- `LOGO-Gradient-BG-4x.png` / `LOGO-Gradient-BG.svg` — Icon mark on rectangular gold-gradient background (sharp edges). **Use for:** social media profile images, website favicons (large format), email signatures, digital badges. +- `LOGO-GradientRC-BG-4x.png` / `LOGO-GradientRC-BG.svg` — Icon mark on rounded-corner gold-gradient background (app icon safe). **Use for:** iOS/Android app store listings, rounded social avatars (LinkedIn, Twitter/X), app icons. + +--- + +**TRANSIT POINT SUB-BRAND** (use for Transit Point product line collateral): + +- `MPM-Transitpoint-Dark.png` — Full "Message Point Media / Transit Point" lockup. Gold gradient icon + dark text. **Use on light backgrounds** in transit-specific proposals, sell sheets, and presentations. +- `MPM-Transitpoint-Light.png` — Same lockup with white text. **Use on dark backgrounds** in transit-specific materials. + +--- + +**TRANSIT PRODUCT FAMILY LOGOS** (SVG only — use in product-specific materials and datasheets): + +- `Logo-Transit-Dark.svg` / `Logo-Transit-Light.svg` — Transit product family wordmark (full MPM + Transit lockup). Dark and light variants. +- `Logo-Transit-Mobile-Dark.svg` / `Logo-Transit-Mobile-Light.svg` — Transit Mobile sub-brand (on-vehicle displays). +- `Logo-Transit-Smart-Intermodal-Dark.svg` / `Logo-Transit-Smart-Intermodal-Light.svg` — Smart Intermodal sub-brand (multi-modal hub displays). +- `Logo-Transit-Smart-Stop-Dark.svg` / `Logo-Transit-Smart-Stop-Light.svg` — Smart Stop sub-brand (bus shelter / wayside displays). +- `Logo-Transit-Solar-Dark.svg` / `Logo-Transit-Solar-Light.svg` — Solar display sub-brand (off-grid / e-paper / solar products). + +**Transit Product Marks** (SVG only — companion wordmarks for individual product lines): +- `MPLocal-Dark.svg` / `MPLocal-Light.svg` — MPLocal product mark +- `MPMetro-Dark.svg` / `MPMetro-Light.svg` — MPMetro product mark +- `MPRail-Dark.svg` / `MPRail-Light.svg` — MPRail product mark +- `MPTram-Dark.svg` / `MPTram-Light.svg` — MPTram product mark +- `MPXpress-Dark.svg` / `MPXpress-Light.svg` — MPXpress product mark + +--- + +**MPMedia.TV MEDIA PROPERTY LOGOS:** + +- `MPM-Logo-Fill-Text.png` / `MPM-Logo-Fill-Text.svg` — Stacked logo with "MPMedia.TV" wordmark below icon. Dark square background with cream/off-white icon fill. **Use for:** MPMedia.TV video channel, streaming media content, online video branding. +- `MPM-Logo-Fill-Text-bg.png` — Same with baked-in background. Use when a self-contained square media badge is needed. +- `MPM-Sketch-Logo-01.png` / `MPM-Sketch-Logo-01.svg` — Blueprint/engineering-sketch aesthetic. Hand-drawn draft lines over the icon. **Use for:** innovation showcases, design process documentation, "Born to Innovate. Built to Last." engineering-themed narratives, behind-the-scenes content. +- `MPM-Sketch-Logo.png` — Alternate sketch variant (full composition with crosshair marks). +- `Stroke-Stacked-Logo-01.png` / `Stroke-Stacked-Logo-01.svg` — Vertical stacked layout with "MPMedia.TV" text in outline/stroke style (no fill). **Use for:** square-format video end cards, watermarks, vertical layout contexts. + +--- + +**SILKSCREEN / MERCHANDISE PRINTING:** + +- `SilkScreen.png` / `SilkScreen.svg` / `Silk-Screen.png` / `Silk-Screen.svg` — White logo optimized for silkscreen and screen printing. **Use for:** branded merchandise, apparel, promotional items on dark fabric or surfaces. +- `SilkScreen-LogoOnly.png` / `SilkScreen-LogoOnly.svg` — Icon-only silkscreen variant. **Use for:** small-format merchandise, pins, badges, embroidery, stickers. + +--- + +**PARTNER / CO-BRAND:** + +- `Logo-Powered.png` / `Logo-Powered.svg` — "Powered by MPM" badge. **Use for:** partner products, reseller materials, third-party integrations, OEM applications where MPM powers the underlying system. Do not use as a standalone MPM identifier. + +--- + +**DESIGN PRODUCTION ASSETS (internal use only):** + +- `Asset-3.svg` / `Asset-4.svg` — Individual logo component elements. For design production and remixing only; not standalone logos. +- `Logo-Black.jpg` — Black logo on white background, JPG format (legacy). Prefer PNG/SVG equivalents. +- `Logo-Sketch.png` — Full-composition sketch/blueprint version (large format, ~1.2MB). Use for large-print design presentations. + +--- + +**Logo Usage Rules:** +1. Always use the appropriate background variant — never place a dark-text logo on a dark background. +2. For print and large-format, always use SVG (infinitely scalable). Use PNG for digital. +3. Do not stretch, rotate, recolor, or add effects to any logo. +4. Maintain clear space equal to the height of the "M" icon on all sides. +5. Transit product logos are sub-brand marks — always appear alongside or subordinate to the primary MPM logo. +6. The "Powered by MPM" badge is for partner/OEM use only, not for MPM-branded materials. ## Product & Technology Terminology ### Software Platforms -- **MP.TV CMS** — Core cloud-based, device-agnostic CMS (underlying platform: OnSign) -- **RDMC** — Remote Display Management Console. v1.0 launched 2025; v1.5 previewed 2026 -- **Composition Tool** — OnSign's content template system -- **Standalone AVA** — Automatic Voice Announcement for vehicles without onboard controllers (launched 2025) +- **MP.TV CMS** — The core cloud-based, device-agnostic content management system (also referred to as "OnSign" which is the underlying platform) +- **RDMC** (Remote Display Management Console) — Fleet-wide remote monitoring, health checks, software/package management, logging, DAAS configuration. Version 1.0 launched 2025; 1.5 previewed for 2026 +- **Composition Tool** — OnSign's content template system; enables dynamic, data-driven content creation. Often described as OnSign's "best-kept secret" +- **Signage Plugin Architecture** — Extensibility framework for the platform (launched 2025) +- **MPM-Launcher 2.0** — Launched 2025 - **Knowledge Base 1.0** — Self-service support resource (launched 2025) +- **Standalone AVA** — Automatic Voice Announcement system for vehicles without onboard controllers (launched 2025) +- **Messaging API** — Synchronization with Avail/Vontas audio systems ### Hardware Product Lines -**Mobile / On-Vehicle:** Superwide, 27"/24" Vertical, 24" Horizontal, 28" Ultrawide, 16"/18" Mini, Small Format Mobile -**Rail-Certified (MR Series, launching 2026):** MR27, MR16 — EN/IEC rail certified -**Wayside / Fixed:** Full Matrix Color LED, High Brightness LCD, Reflective LCD, E-Paper/E-Ink (3rd Gen 2025; Color E-Paper LCD 2026) +**Mobile / On-Vehicle Displays:** +- Superwide displays (center aisle — Gillig, New Flyer CNG/Electric) +- 27"/24" Vertical displays (New Flyer Diesel/Artic, Novabus, ENC) +- 24" Horizontal displays (Cutaways, Proterra) +- 28" Ultrawide and 16"/18" Mini displays (coaches, compact applications) +- Small Format Mobile Screens (launched 2025) -### Key Technical Standards -- **GTFS-RT** — Google Transit Feed Specification (Real Time) -- **ITxPT** — Intelligent Transport Systems Partnership for Transformation -- **CAD/AVL** — Computer-Aided Dispatch / Automatic Vehicle Location -- **Native API integrations** — Avail, Vontas, Tripspark, Novus — always "native," never "wrapper" +**Rail-Certified Displays (MR Series — launching 2026):** +- MR27 and MR16 models +- Enhanced vibration and temperature resistance; IK10-rated 6mm glass; hardened chassis +- EN/IEC rail compliance certified +- Key message: "Designed for rail, born from proven bus display technology" + +**Wayside / Fixed Display Technologies:** +- Full Matrix Color LED — outdoor, high-brightness, dynamic content +- High Brightness LCD — indoor/outdoor, detailed information, wide viewing angles +- Reflective LCD — off-grid, low power, ambient-light readable +- E-Paper / E-Ink — solar/battery powered, ultra-low power; 3rd Gen launched 2025; Color E-Paper LCD previewed for 2026 + +### Key Technical Standards & Protocols +- **GTFS-RT** — Google Transit Feed Specification (Real Time); first-class supported integration +- **ITxPT** — Intelligent Transport Systems Partnership for Transformation standard +- **CAD/AVL** — Computer-Aided Dispatch / Automatic Vehicle Location systems +- **Native API integrations** — Avail, Vontas, Tripspark, Novus and others; always "native," never a wrapper - **DAAS** — Dynamic Automatic Assignment System +- **REST/Polling, Webhook/Subscription, MQTT/Broker, UDP/Broadcast, Protobuf/GTFS-RT** — supported API types -### Key Feature Names (use exactly) -- Publishing rules, triggers, restrictions -- Dynamic zone control -- Composition templates -- Visual snapshot history, Mosaic Monitoring, Time Machine, Advanced Alerting -- Dynamic Automatic Assignment System (DAAS) +### Key Features / Capabilities (use exact names) +- Publishing rules, triggers, restrictions — content control terminology +- Dynamic zone control — layout adjustment based on route/location +- Data feeds — integration of external data sources (Google Sheets, external APIs) +- Composition templates — reusable branded content templates +- Visual snapshot history, Mosaic Monitoring, Time Machine, Advanced Alerting — OnSign monitoring features +- Maintenance Status tracking — service notes and maintenance records +- Dynamic Automatic Assignment System (DAAS) — configuration framework in RDMC ## Known Brand Materials in Google Drive -- **Design Guide:** drive.google.com/drive/folders/1-H19hqC6HUX_3FjjrRVAoimg688CldrC -- **MPM Logos:** drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL -- **02 MPM Branding:** drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv +- **Design Guide folder**: drive.google.com/drive/folders/1-H19hqC6HUX_3FjjrRVAoimg688CldrC + - Brand Poster 03 Colors PDF (primary color reference — hex, RGB, CMYK, Pantone) + - Additional brand poster files for other identity elements + - **MPM Brand Voice & Style Guide** (MPM-Brand-Voice-Style-Guide.docx) — Comprehensive brand voice, messaging pillars, language guidelines, and visual identity summary; supplements the Brand Poster series. Generated March 2026. +- **MPM Logos** — baked into this plugin at `assets/logos/` (PNG + SVG). Upstream source of truth: drive.google.com/drive/folders/1xpO_sh0dQvWiMQbdmbhRZARuev4RpZiL + - `assets/logos/png/` — PNG/JPG variants for documents, web, presentations + - `assets/logos/svg/` — SVG variants for print and large-format + - Product sub-brand logos (SVG): Transitpoint, Solar, SmartStop, Rail, Mobile, Intermodal, MPLocal, MPMetro, MPRail, MPTram, MPXpress +- **02 MPM Branding folder**: drive.google.com/drive/folders/17COyiMNZuvB7IigbFk5RyLAc_2yIL-fv + - Zoom backgrounds, Truck Wraps, PowerPoint templates, Business Cards +- **Letterhead Template** (My Drive): docs.google.com/document/d/1LlKNEUpPodFRnZocAtW0uPaGQF1psk91V9ZJBiKsyhQ + - ⚠️ Fonts/styles section not yet finalized — do not use as typography reference -## MPower Velocity 2025 Conference Context -MPM hosted its inaugural user conference (October 20–22, 2025) at Barber Vintage Motorsports Museum, Leeds, AL. Conference content is highly representative of MPM's brand voice and thought leadership style. +## Additional Context -**Key tagline output:** "Born to Innovate. Built to Last." — use in brand-forward / thought leadership contexts only. +### MPower Velocity.2025 User Conference +MPM hosted its inaugural user conference (October 20–22, 2025) at the Barber Vintage Motorsports Museum, Leeds, AL. The conference branding used a motorsports/velocity theme tied specifically to the venue — this is NOT part of MPM's standard corporate brand identity. However, the conference content, session language, and messaging themes are highly representative of MPM's brand voice and thought leadership style. -**Confirmed authentic MPM brand themes:** +**Key output:** The conference produced MPM's primary tagline "Born to Innovate. Built to Last." — now used across all branded materials and client-facing communications (see Taglines above). + +**Conference structure — 4 tracks:** +- **General/Keynote** (Grand Atrium): State of the MPM Union, partnership history, roadmap, guiding philosophies +- **Technology & Implementation** (Surtees Room): Display technologies, ADA, off-grid, content management, data integration +- **Support & Maintenance** (Barber Room): Hardware troubleshooting, remote monitoring, RDMC, diagnostics, maintenance +- **Marketing & Communications** (Theater): Visual apps, content creation, composition tool, audience psychology + +**Key session titles (standard, non-venue-themed versions):** +- State of the MPM Union (Keynote — guiding philosophies, 2025/2026 roadmap) +- Navigating the Network: Display Technologies in Transit +- Advancing Accessibility: ADA Compliance in Modern Transit Networks +- Extending Signage Reach with Audio (AVA, accessibility, hostile architecture) +- Layered Communication: Multi-Tech Displays for Transit Stops +- Precision Timing: Mastering Content Staging with Publishing Rules +- Engage and Inform: Creating Effective Digital Signage Content +- Passenger Messaging During Service Interruptions +- Dynamic Content with OnSign's Composition Tool +- Next-Gen Monitoring: OnSign's Latest Support Features +- Under the Hood: MP.TV Display Hardware Architecture +- Support Savvy: Leveraging Message Point's Support Channels +- Decode and Resolve: Mastering API Responses for Visual Apps +- Remote Display Management: Introducing RDMC + +**Themes confirmed as authentic MPM brand voice:** - Precision content timing and publishing control -- ADA compliance framed as equity ("Accessibility improves communication for everyone") +- ADA compliance framed as equity, not just compliance ("Accessibility improves communication for everyone") - Advertising revenue integration in transit displays - Open standard IP protocols replacing proprietary systems -- "Simplicity without sacrifice" — owning complexity for customers +- Real-time data and API-driven content +- On-vehicle display family breadth and rail certification (MR Series 2026) +- "Simplicity without sacrifice" — owning complexity on behalf of customers - Audio-visual convergence as accessibility strategy -- Proactive/preventative maintenance and remote monitoring -- Transparent product roadmap and incremental improvement +- Multi-technology layered deployment strategies +- Proactive / preventative maintenance and remote monitoring +- Transparent product roadmap and incremental improvement philosophy -## Competitive Differentiation -- Subscription-based support (rare in digital signage) -- Cloud-based, device-agnostic platform +### Target Buyers +- Procurement and operations leads at transit agencies +- Marketing and communications professionals at transit agencies +- IT and technology directors at transit agencies +- Facilities managers at hospitality and retail chains +- Municipal government communications directors + +### Competitive Differentiation +- Subscription-based support (rare in the digital signage industry) +- Cloud-based, device-agnostic platform (not locked to proprietary hardware) - Boutique alternative to large enterprise vendors — hands-on, relationship-driven - Deep transit industry specialization with on-vehicle display expertise -- Mission alignment with public-sector values (equity, accessibility, community) \ No newline at end of file +- Mission alignment with public-sector values (equity, accessibility, community)