From 1a61194d1549f5193574ca44a5267086e4c4eb0c Mon Sep 17 00:00:00 2001 From: mpmedia Date: Wed, 1 Jul 2026 12:58:25 -0500 Subject: [PATCH] chore: sync skills/brand-voice-enforcement/references/voice-constant-tone-flexes.md for v1.2.1 --- .../references/voice-constant-tone-flexes.md | 30 ++++++++++++++++++- 1 file changed, 29 insertions(+), 1 deletion(-) diff --git a/skills/brand-voice-enforcement/references/voice-constant-tone-flexes.md b/skills/brand-voice-enforcement/references/voice-constant-tone-flexes.md index 64429cf..7eff0de 100644 --- a/skills/brand-voice-enforcement/references/voice-constant-tone-flexes.md +++ b/skills/brand-voice-enforcement/references/voice-constant-tone-flexes.md @@ -68,6 +68,8 @@ How much domain expertise or technical detail is included. ## Tone-by-Context Matrix +Combine the three dimensions for each content type: + | Context | Formality | Energy | Technical Depth | Key Principle | |---------|-----------|--------|-----------------|---------------| | Cold outreach | Medium | High | Low | Hook fast, earn attention | @@ -79,9 +81,35 @@ How much domain expertise or technical detail is included. | Customer success | Medium | Warm | Medium | Empathy and competence | | Internal comms | Low | Medium | Varies | Authentic, less polished | +## Applying Voice + Tone Together + +**Example: Cold outreach email** + +Voice constants active: +- **Confident** — lead with a strong value claim +- **Direct** — get to the point in sentence one +- **Approachable** — don't sound like a robot + +Tone settings: +- Formality: Medium (professional but not stiff) +- Energy: High (earn attention quickly) +- Technical Depth: Low (outcomes, not features) + +**Example: Enterprise proposal** + +Voice constants active: +- **Data-driven** — every claim has supporting evidence +- **Confident** — strong positioning without hedging +- **Innovative** — show forward-thinking approach + +Tone settings: +- Formality: High (structured, complete sentences) +- Energy: Medium (measured, not breathless) +- Technical Depth: High (detailed implementation, specs) + ## Common Enforcement Mistakes 1. **Applying all voice attributes at maximum intensity** — Not every attribute needs to shine in every sentence. Let 2-3 lead for the content type. 2. **Confusing voice with tone** — If the user asks for "casual" content, adjust TONE (lower formality, higher energy). Don't change VOICE (the brand's personality stays the same). 3. **Rigid enforcement over natural flow** — Guidelines are principles, not a checklist. Content should feel natural, not mechanically assembled. -4. **Ignoring the audience** — The same voice can sound very different to a CTO vs. a VP of Sales. Tone flexes handle this. \ No newline at end of file +4. **Ignoring the audience** — The same voice can sound very different to a CTO vs. a VP of Sales. Tone flexes handle this.